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submitted 10 months ago by MicroWave@lemmy.world to c/news@lemmy.world

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[-] Pulptastic@midwest.social 10 points 10 months ago

The only reason I've ever bought bud light is because of the trans support.

[-] Kyle_The_G@lemmy.world 9 points 10 months ago

like sex in a canoe, fucking close to water.

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[-] ShaggySnacks@lemmy.myserv.one 8 points 10 months ago

InBev’s net income rose 4% to $5.4 billion, or 86 cents per share. That was ahead of the 84 cents Wall Street expected, according to FactSet.

Oh no, somehow revenue dropping 13.5% revenue is bad.

[-] xc2215x@lemmy.world 7 points 10 months ago

Right wingers hated the decision a lot. Bud Light did not want to lose customers so they caved.

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[-] MeanEYE@lemmy.world 5 points 10 months ago

As someone who lives in Europe who never tried USA made beer, are they really that bad? Can you compare to anything from Europe?

[-] DBT@artemis.camp 8 points 10 months ago

It’s bad to beer snobs/craft bros, but to most normal people it’s refreshing when served cold. Not much flavor going on with BL, but most people who drink it aren’t looking for pumpkin spice or hops or whatever in their beverage - they just want a cold beer that’s smooth and refreshing.

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[-] LucasWaffyWaf@lemmy.world 7 points 10 months ago

Craft brews here can be bloody amazing. The big name mass produced domestics tend to be watery, with little pleasantness to the flavor. Some are God awful, but most are the beer equivalent of a plain potato chip. Pleasant enough in the moment, but you'll forget about it not long after.

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[-] TrickDacy@lemmy.world 5 points 10 months ago

Bud light is awful. It's watered down and barely has a flavor. American beer is not bad in general anymore, but it definitely used to be. This is one of the beers from the hayday of shitty American beer.

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[-] AnUnusualRelic@lemmy.world 5 points 10 months ago

Are they even selling it anywhere else?

[-] tinkeringidiot@lemmy.world 5 points 10 months ago

I’m never going to purchase Bud Lite again.

Because it’s terrible and I’m not an alcoholic.

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this post was submitted on 31 Oct 2023
283 points (89.0% liked)

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