I went to restock on my pitstick and I struggled to find it due to the redesign
I couldn't help but laugh when I saw it as it now looks so damn similar to one of friend's suits
this post was submitted on 23 Dec 2025
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Women's products have scents like 'lavender' and 'peach.'
Men's have names like 'wolf thorn' and 'black ice.'
I once had a deodorant whose scent was "trench warfare". Gave me a little chuckle every time. I think my current scent is "Livid Monarchism" or something. Lavender is nice too though.
Uhhh that gun powder, piss and death scent 🥵
/s
Don't forget the sweet but savory smell of mustard gas
I get that after eating a hot pastrami sandwich.
Mmmm spicy wind.
Mixed with crotchrot
I have a facial cream "for men", the sales pitch was how it shields your skin when braving sharp winds and weather xD
I'm pretty sure you could sell bubbly baths to men, just by arguing about the heat insulation of the foam and how much more effective it is to keep the water warm
or a tactical bra that keeps you ergonomic and secuted
in case you need to run up and down a flight of stairs to rescue a family of 5 from a burning building
Cool, I'm going to need way more abstraction and euphemism to shelter the tissue of masculinity I cloak myself in though 😎
Does it do a better job than Vaseline?
Yes, company, please tell us all what "naval supremacy" smells like
Mine’s leather and cookies.
I also enjoy how it's apparently "sweet citrus scent". I was expecting "wolf thorn" to smell like a lot of things, but neither sweet nor citrus was one of them...
I did a search and saw one plant called 'wolf thorn'
Wolf thorn [one word or two] sounds like a character in a 'GOT' ripoff.
Also, according to my spellcheck function, 'wolfthorn' is not a word.
Ah, good point that it might be a plant after all. Apparently, it's native to South Africa: https://kumbulanursery.co.za/plants/lycium-oxycarpum
No idea, if they'd actually brand a fragrance with such a relatively unknown plant, and that webpage unfortunately doesn't say whether the plant is citrusy or sweet, but another name for it is "honey-thorn", so...
My guess is that the marketing department comes up with the names [after extensive research] and then they randomly assign those names to whatever product comes along.
Research seems mixed as to which gender is more aware of scents.
I'm pretty sure it's all about the names. They are betting that women like 'pretty' names associated with things they know, and the guys want something that sounds badass, whatever it actually smells like.
Yeah, would not surprise me. I imagine, the most susceptible to the marketing are teenagers, who have not yet developed partner preferences beyond superficial attractiveness and who may not feel as secured yet in their manliness or beauty or whatever.
Convincing them that it's a spray which gives you +1 to manliness/beauty, is a surefire way to print money. And since they have little experience what manliness/beauty actually entails, just giving your products stereotypical branding is the easiest way to do that.
The lycium family includes goji berries, somewhat tart but not citrus.
Next they will try Wolf Piss.
Leather and cookies
AXE LEATHER AND COOKIES
Actual product. Caramba!
That would get me to test how it smells
I accidentally bought a bodywash that's apparently 50% menthol. It smells like cough syrup
Men get all the cool names 😎
Englebert Humperdink has entered the chat...
"Wolfthorn" is orange, lychee, coconut, and pineapple. At least according to my search just now.
I mean, it has to smell like something.
Black ice is a car freshener
Black ice is a car freshener that's being sold to men.
I once went into a Auto Zone and they had a wall full of different fresheners, the cardboard kind you hang off the mirror. Everything from Playmates to happy bunnies [no pun intended]
I asked which was the most powerful, and the clerk told me they were all just about the same.
Yep the tree one! That's the one. My best friend was visiting and every time we got in the car we joked it smelled like "black guys" and that the joke was they had released this new smell to market to a new audience. There would be "Jewish Ice," "Chinese Ice," and whatever my dumbass friends were, that got in the car. E.g., "bro - is that black ice? I'm Jewish. You got the wrong one."
Tbh I've never seen a woman with the tree deals at all. My dad always had the green smell growing up. Except after the car wash, there was a cherry spray or something iirc
Wunderbaum