400

The National Black Farmers Association called on Tractor Supply’s president and CEO Tuesday to step down after the rural retailer announced that it would drop most of its corporate diversity and climate advocacy efforts.

The resignation demand emerged as Tractor Supply, which sells products ranging from farming equipment to pet supplies, faces a deepening backlash over its decision, which itself came after conservative activists spoke out against the company’s work to be more socially inclusive and to curb climate change

In a public announcement last week, the company said it would eliminate all of its diversity, equity and inclusion roles, end sponsorships of “nonbusiness activities” like Pride festivals, and withdraw its goals for reducing carbon emissions. Critics of the new position argue that Tractor Supply is giving in to hate and harming its customers by abandoning crucial principles.

top 39 comments
sorted by: hot top controversial new old
[-] Bell@lemmy.world 50 points 1 week ago

You can decide this move with two answers: Who are their customers, and what happened last year with Bud Light.

[-] Speculater@lemmy.world 29 points 1 week ago

Just so y'all are aware they moved to Yuengling beer as the choice of racists and bigoted people. So please don't buy it unless you really really don't give a fuck about CEOs mocking boycotts.

[-] swab148@lemm.ee 12 points 1 week ago

Dang, now we can't make jokes about Anakin killing all the Yuenglings

Phew. I was afraid they'd move to Sam Adams or something since they fetishize the Founders so much, and I'd have to give up something I actually like.

[-] sem@lemmy.blahaj.zone 5 points 1 week ago

I used to like Yurngling before 2016 or whenever when their politics came out :(

Twas a decently cheap beer you could get on tap, but no longer for me

[-] cheese_greater@lemmy.world 5 points 1 week ago

Seriously? Yuengling, is that Chinese beer?

[-] Codilingus@sh.itjust.works 13 points 1 week ago

Lmao, people asking that gets me every time. Wild name that I don't know why they named it that, but it's actually America's oldest brewery, it's on the east coast.

[-] NoSpiritAnimal@lemmy.world 16 points 1 week ago

It's named after the founder, who was a German immigrant named Jungling.

Immigrant names were often spelled how they sound by barely literate immigration agents.

So Jungling is pronounced Yewng-ling and became Yuengling.

The current CEO (Dick Yuengling Jr) is a nepo baby piece of shit Trump lover.

[-] Speculater@lemmy.world 6 points 1 week ago

Correct. He's a giant piece of shit and his sales have only gone up since Trump was elected.

[-] Bertuccio@lemmy.world 3 points 1 week ago

And for those wondering, it's just a very slightly better version of Bud and only then if it's really fresh. After two weeks on the shelf they're equally shitty.

[-] circuitfarmer 2 points 1 week ago

I was in Texas for my first time ever and had my first ever Yeungling (it isn't available where I live). I didn't know it was now the choice for the bigots. But I do know: it's really not a great beer.

Neither is Bud (/Light), but at least that doesn't taste like a malty homebrew.

[-] brlemworld@lemmy.world 28 points 1 week ago

They could have just as easily dropped the DEI efforts and then not made a giant fucking Press Release about it.

[-] hperrin@lemmy.world 13 points 1 week ago

Then they wouldn’t be pandering to the bigots.

[-] Paraponera_clavata@lemmy.world 7 points 1 week ago

It's so easy to shop somewhere else, might as well.

[-] cowfodder@lemmy.world 76 points 1 week ago

In many rural areas it's not though. Tractor Supply might be the only feed store for miles, and I don't mean go 5 miles to the next town. I mean it's over a hundred to the next closest feed store, which happens to be another tractor supply.

[-] nonailsleft@lemm.ee 14 points 1 week ago

Sounds like a good time to break their monopoly

[-] FlyingSquid@lemmy.world 7 points 1 week ago

Cool. Who plans to do that? Do you have the ability to open multiple stores in such areas?

[-] nomous@lemmy.world 2 points 1 week ago* (last edited 1 week ago)

Maybe they do, why so negative? Do you think breaking some hypothetical monopoly would be a bad thing or something? Is your last name Supply by chance?

[-] FlyingSquid@lemmy.world 0 points 1 week ago

Maybe they do, but they haven't done it, have they? I know I can't do it. Can you? It's not 'negative' to know that it hasn't been done and no one is doing it. It's just a fact.

[-] Paraponera_clavata@lemmy.world 6 points 1 week ago

Is that your situation? I live pretty rural, but there's a Walmart, Lowe's, or home depot pretty much the same distance as tractor supply, and that's probably the situation for most of the US. I also buy online. Mom and pop feed stores are all over the place.

For me, it's real easy to go somewhere else.

[-] Paraponera_clavata@lemmy.world 4 points 1 week ago

Thinking about this more, I just don't think it's true. I can't find a spot on Google maps where tractor supply is the only store for miles. In America, you can drive to many shitty corporations to buy stuff, no matter where in America you are.

[-] sndmn@lemmy.ca 18 points 1 week ago

It's even easier to not be a racist.

this post was submitted on 03 Jul 2024
400 points (97.4% liked)

News

21821 readers
6036 users here now

Welcome to the News community!

Rules:

1. Be civil


Attack the argument, not the person. No racism/sexism/bigotry. Good faith argumentation only. This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban.


2. All posts should contain a source (url) that is as reliable and unbiased as possible and must only contain one link.


Obvious right or left wing sources will be removed at the mods discretion. We have an actively updated blocklist, which you can see here: https://lemmy.world/post/2246130 if you feel like any website is missing, contact the mods. Supporting links can be added in comments or posted seperately but not to the post body.


3. No bots, spam or self-promotion.


Only approved bots, which follow the guidelines for bots set by the instance, are allowed.


4. Post titles should be the same as the article used as source.


Posts which titles don’t match the source won’t be removed, but the autoMod will notify you, and if your title misrepresents the original article, the post will be deleted. If the site changed their headline, the bot might still contact you, just ignore it, we won’t delete your post.


5. Only recent news is allowed.


Posts must be news from the most recent 30 days.


6. All posts must be news articles.


No opinion pieces, Listicles, editorials or celebrity gossip is allowed. All posts will be judged on a case-by-case basis.


7. No duplicate posts.


If a source you used was already posted by someone else, the autoMod will leave a message. Please remove your post if the autoMod is correct. If the post that matches your post is very old, we refer you to rule 5.


8. Misinformation is prohibited.


Misinformation / propaganda is strictly prohibited. Any comment or post containing or linking to misinformation will be removed. If you feel that your post has been removed in error, credible sources must be provided.


9. No link shorteners.


The auto mod will contact you if a link shortener is detected, please delete your post if they are right.


10. Don't copy entire article in your post body


For copyright reasons, you are not allowed to copy an entire article into your post body. This is an instance wide rule, that is strictly enforced in this community.

founded 1 year ago
MODERATORS