It is unbelievably awful, isn't it? The worst bit is knowing that many of our older relatives use that shit for hours a day. This is the same generation that mocked millennials when we were using it 10 - 15 years ago but has since gotten themselves hooked on a far, far worse version. What a depressing thought.

They figured out that this kind of feed makes the most money from the most users. They don't care if you like it, they care what the majority of users will stick around for. The longer total scrolling time they can get from their user base, the more ads they can cram in there. Ads make money.

Algorithm leads to more scroll time per person leads to more ads per user leads to more income

So, because money

You know what sucks about Facebook? The fact that it took the reigns from Craigslist and you can't buy local used stuff without having a Facebook account. I hate hate hate that. I want to sell my used shit without a Facebook account. It's all fucking tire kickers anyway.

For the same reasons that everything else is "enshittified" -- It's produced by people seeking maximum profits for minimum effort, and consumed by people who aren't discerning enough to care.

The answer is obviously as everyone has pointed out already is enshittification.

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification. (Cory Doctorow)

Profit = enshittification. It's guaranteed as long as profit is a motive.

An interesting concept is the idea of a distributed social web. It was the concept me, and probably a LOT of other redditors, were looking at last year, but it seems no such thing really exists. The idea that everyone's home computer (or mobile device nowadays) could act as the client and the server. Perhaps using a firefox addon of some sort.

Do any software devs (ok that's like 90% of lemmy, lol) know if any existing projects are trying to do this? It does not seem like an unfeasible thing, and it wouldn't have to grow overnight, it could possibly just be a feature in an existing addon that allows communication directly between users. No centralized servers of any sort. Distributed communication without central control. Is this possible?

The existing social media companies own the world (literally), and they can maintain this control because they can buy out competitors. You can't buy out 5 billion people though, so if people had the tools available to host their own web; and it was as easy as installing a firefox browser addon, a true democracy could exist like the world has never seen.

Reddit is like this too on the app. Some of the worst algorithm recommendations I've ever seen. "You like (your local city subreddit), you might also like (some city you don't live in subreddit)." Why?

The worst is that is has ruined my porn account because it doesn't recommend NSFW subs so I have to scrape past random unrelated garbage like the Pokémon card valuation subreddit and /r/cement, I counted and it went 40 posts between NSFW posts once. On my account that is exclusively subscribed to NSFW subs.

💥✨ e n s h i t t i f i c a t i o n ✨💥

I'm pretty sure people in general stopped posting there, so they just shove this crap on there because otherwise it'd be an elephant graveyard

It's non just Facebook either. Every big tech social media platform has headed in this direction of showing you stuff you don't really want to see based on maximizing profit. For-profit social media seems to mostly be doomed to this outcome because it makes more money.

It's been a long, long time since facebook has been like you are describing.

It's been ads, and old uncle facebook fox news memes for a while. Lately they've been filling it with AI pictures and bot farmed memes. Gotta admit the memes have gotten slightly better, or at least slightly more targeted as of late.

Anyway, my point was, it's been shit for a decade

When I quit Facebook over 10 years ago it was because it stopped showing me my friends' posts and pushed random crap instead. I literally had to go friends' profiles to see their posts even when checking the feed several times a day.

Looks like nothing changed?

I thought it has been this way for like... a decade?

Everyone who will leave has left. So at this point they're just slamming all ads down.

When I saw this post I tried to block the profile

The goal was always that the user would be the product. It was less clear at the beginning, because the advertising was far less intrusive (if you even saw an ad at all, in the early days), and the service was "free" at a time when the internet was comparatively young. So it gained a lot of popularity from novelty and being an actually useful communication tool.

But the communication tool portion was always a side effect of data collection. Any "free" service is ultimately just getting value from you in different ways. In the case of Facebook, once it had amalgamated enough data, the flood gates opened and the enshittification was extremely rapid. It will never go back to the way it was for many reasons, not the least of which being: it was designed to be the cesspool it is now.

Ultimately, all these seemingly random posts are an attempt to get you to continue to interact with the platform. If you read through comments on such posts, they do tend to drive engagement, even if it is just a user going "why is this in my feed?"

I’ve been assuming that their user engagement is down. Fifteen years ago when I was fresh out of university I had several hundred friends and could spend hours every day going through posts from dozens of different people. Now it feels like I can spend ten or fifteen minutes to see everything and mostly it’s from the same half-dozen people, and I’ve realized most of them are people I don’t really know as well and frankly am not as interested in seeing. At first I thought it was because they were the most prolific posters and I’d inadvertently trained the algorithm to show me more from them by interacting with them the most.

But over the past year I’ve noticed if I actually click on someone else’s profile, maybe having seen their name on a memory or just randomly think of an old friend, most of them only make a few posts a year or haven’t posted anything at all in years. Their accounts still exist, but they’re not using them.

If your feed was only this, a few posts a day from a few people, you’d have no reason to be on Facebook much. So they fill it in with junk from other places that will hopefully engage you. If it doesn’t they’ll try other posts. Whatever it takes to keep you browsing longer.

facebook keeps pushing 'vegans are evil' and 'lets make milk mean raw milk again' posts on me.

Just... stop. let me enjoy my friends and groups

Shareholders are demanding more time spent in app in average and this is what they pushed: if there's not enough content, dilute it with some shit

Two years ago, I quit FB for six months. Then I checked my feed, and counted six friends' updates and zero group posts in the first 100 items. 94% of posts were ads or "suggested" content. So, I closed FB and never went back again. Whatsap statuses is where I find my friends' updates these days.

Just ask yourself, who is still posting on Facebook? Your friends? I hope not. The last time I hung out on that site, the groups seemed to be the only valuable section to participate in. But it's ultimately just a circlejerk and you're feeding content into a garbage platform stuffed with ads. Not a great way to spend time.

Why are you still on it though?

I make it a point of blocking all groups and anything shared. The only cat pictures I want to see on Facebook are your cat, so if you share a meme I'm blocking all from whoever created it. Then I have a rule after blocking 2 facebook is done for this session and so I close the window. I have cleaned up my feed a bit by doing that, but I alone am not enough data to show up - I need the rest of you to commit to only using Facebook for sharing friends and family. Block all groups, marketplace, politics, memes, just share your life with the people who know you well enough to care about your personal life. IF enough of us do that we can maybe show up in data that there are people who don't want that and so they will make an algorithm for us that shows more of our friends and less of the other garbage. I'm sure there is a lot more I'd like to see on facebook but I never do because I stop scrolling too soon - which hurts them.

The default is an enshittified feed that shows you algorithm-chosen content. To see the old version of facebook, tap the menu in the upper right corner, then select feeds, then select friends.

I've been going there less and less lately. They started putting ads in the notifications section as well.

Well, less and less people post stuff like their vacation pic or food pic etc. Then more and more companies pay to be in your feed, so now your feed is only non-sense stuff like yours, or mine, it does not make sense, I often see posts from stuff not in my country or sometimes not in my language.

I only use FB for Marketplace (really big here), and for some FB hobby groups that replace good old forums. I never publish anything, and only one of my friend still post pictures of their journey, that's it.

In Canada it is way worst, because every sources deemed news media cannot post/share articles, imagine in the USA if your feed had no news like cnn, abc, nbc, cbs, npr, nyt, etc. but in your feed you see all the alternatives news (read: far-right, conspiracy, pro-russian, pro-musk, anti-ev, etc).

This is our reality in Canada, our facebook feed looks like twitter, full of hate and fake news. I always block them, but there are certainly thousands and thousands of bots posting those kind of thing.

FB is dead.

Not only is it random, it's nearly impossible to find something you have seen before. Awful all around.

Why do you think the vast majority of us are here? That would be one good reason.

Go to the sidebar on the left. Click on 'See More.' Click 'feeds' here:

There will be much less random junk.

Stupid, I know, but it does work.

Don’t use meta products if you have respect for yourself

I use an extension called FB Purity and the amount of bullshit it filters out is insane.