this post was submitted on 27 Jan 2026
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On January 26, Meta announced that it was going to test premium subscriptions across its apps. The subscriptions will offer exclusive features and expanded AI tools, while ad-supported versions remain free.

Under the test, users are presented with a clear choice between two paths. People can subscribe to use Instagram, Facebook, and WhatsApp without ads, or continue using the services for free while agreeing to ongoing data use for advertising purposes.

Meta claims the subscriptions will "unlock productivity, creativity, and AI-powered features," with each app receiving its own set of paid tools rather than a single bundled plan. The company isn't committing to one configuration and plans in order to experiment with different feature sets and pricing models over time.

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[–] ok_effect@feddit.dk 19 points 3 days ago (5 children)

Do people still use Meta’s products?

[–] NewNewAugustEast@lemmy.zip 13 points 3 days ago (1 children)

Instagram and WhatsApp... So hard to get people to stop. Particularly where smaller countries and people who travel are, where WhatsApp is the default phone.

So shitty.

[–] ok_effect@feddit.dk 6 points 3 days ago* (last edited 3 days ago) (2 children)

If anyone wants to talk to me, they’ll have to use one of the myriad ways to keep in touch that don’t involve Meta. I refuse to continue to be their product and help them keep the idea alive that they should somehow be unavoidable. Meta relies entirely on the relational networks of people, so I removed my node from their system and made their product a little worse for anybody interested in engaging with me. Life is better without Meta dopamin/rage addiction anyway.

[–] NewNewAugustEast@lemmy.zip 3 points 3 days ago (8 children)

Sure, I won't use anything meta.

But it can be hard like I said. You want to make an appointment with a doctor, an electrician, flower delivery? They want your WhatsApp. You can't make an appointment without it. They can't fill out their billing system. They won't call you on your phone because your number is long distance.

Everyone just expects WhatsApp. Makes it hard.

[–] ok_effect@feddit.dk 1 points 2 days ago (1 children)

I’m sorry, but I’m not sure I understand completely. Why would your phonenumber be long distance to them?

[–] NewNewAugustEast@lemmy.zip 1 points 2 days ago

Because people have cell plans (and no land lines anymore, like most places) that they brought from their own country or region that a lot of the time a phone call would be long distance. Or have text fees for reminders, or a combination of both. So the solution, a long time ago, was a single method that has no fees for either.

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[–] UltraGiGaGigantic@lemmy.ml 2 points 3 days ago (2 children)

I also enjoy not being reachable for the majority of people in my life, but for different reasons.

[–] Don_alForno@feddit.org 3 points 3 days ago

They are reachable though.

[–] ok_effect@feddit.dk 2 points 2 days ago

That’s the point - you are not unreachable if you’re not hooked up to Meta’s products. Far from it - at least from a European perspective. Threema and Wire are good European alternatives to Messenger, that are actually private. But also, the telephone has been invented, and so has sms and e-mail. The important thing is the human relationship, which continues to exist regardless of the app or technology you use to speak to each other.

[–] Nalivai@lemmy.world 5 points 2 days ago

WhatsApp has this weird grip on my country's people, it's insane.

[–] ThunderComplex@lemmy.today 1 points 2 days ago

Unfortunately yes

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[–] MagicShel@lemmy.zip 97 points 4 days ago* (last edited 4 days ago) (3 children)

users are presented with a clear choice between two paths

There is a third path. Just stop being a user. Maybe that choice isn't clear enough. Push notifications are fucking evil. I removed the app and use FB as a PWA about once every six months. I might use it more if it had content from my friends or anyone I gave a fuck about, but instead it's all promotions and suggestions.

Without the little red number creating FOMO on my phone, I have no impulse to check it. Yet I check Lemmy several times a day. I check Bluesky every couple of days. Because every time I open them, someone I want to hear from is posting something I want to see. You should try that, Zuck.

[–] Bishma@discuss.tchncs.de 32 points 4 days ago (4 children)

I haven't touched a facebook product in almost 15 years and my life has been nothing but better for it.

[–] captainlezbian@lemmy.world 10 points 4 days ago

Shit yeah that's about how long for me. Gods, I remember talking about how cool and futuristic Facebook was back in like 08, but in my defense I was a middle schooler. I rapidly saw it morph into a hub of unpleasantness and bailed.

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[–] PushButton@lemmy.world 59 points 4 days ago (3 children)

Meta claims the subscriptions will "unlock productivity

Productivity... on Facebook? God they are desperately need to sell you something here.

[–] tonytins@pawb.social 16 points 4 days ago (4 children)

It was literally Zuck's whole pitch for VR.

Meetings! Now in 3D.

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[–] cybernihongo@reddthat.com 21 points 3 days ago (1 children)

A premium tier for WhatsApp? The app I want to get rid of but can't because employers can't be assed to send emails or make phone calls first?

[–] baggachipz@sh.itjust.works 14 points 3 days ago (3 children)

What kind of shitass employer would require the use of WhatsApp? Do they make you use TikTok to clock in?

[–] cybernihongo@reddthat.com 1 points 17 hours ago

All the employers where I am. Heck, they have some group chat "newsletters" and such set up to let us know of updates and things. Sometimes it'll be used for informal group chats where things aren't really binding, and reserve email for official communications.

[–] YaksDC@sh.itjust.works 10 points 3 days ago* (last edited 21 hours ago) (1 children)

A huge portion of Europe runs on WhatsApp. And many places use it as their primary communication for customers.

[–] baggachipz@sh.itjust.works 6 points 3 days ago (2 children)

Well I blame them for making a terrible decision there. Europe does a lot of things right, this is not one of them.

[–] ranzispa@mander.xyz 2 points 2 days ago (1 children)

Indeed. It had a very quick spread when it first came out and as such it became the default way to message and call people. Nobody sends SMS. I mostly do calls through WhatsApp: I live in a foreign country and thus calling from my country's number I would occur in additional costs. I do have a phone number for the country I live in, but I don't charge it as that would require me to pay 2 phone numbers. However, across Europe internet plans do not charge extra when in another country and thus calling through WhatsApp I do not incur in extra costs.

When WhatsApp first came out that is why it became a big thing: you don't have to worry about the limit of SMS anymore. You paid 1€/year for the app and got the most basic plan which provided internet and you could send all the messages you wanted to anyone.

[–] aim_at_me@lemmy.nz 1 points 2 days ago

It’s also worth pointing out that it wasn’t always a meta app.

[–] YaksDC@sh.itjust.works 3 points 3 days ago
[–] restingboredface@sh.itjust.works 4 points 3 days ago (2 children)

It's everywhere. Been looking at moving to Latin America (Uruguay or Panama specifically) and many businesses there don't even have/publish regular phone numbers. The tour companies I traveled with said you can't get anything done without whatsapp.

[–] baggachipz@sh.itjust.works 4 points 3 days ago

Man, that would be a showstopper for me. I wish they would wake up

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[–] eronth@lemmy.world 34 points 4 days ago (1 children)

How long until the premium version also has ads? It's the clear trend at this point.

[–] rainwall@piefed.social 5 points 3 days ago* (last edited 3 days ago)

Yup, its predictable. "No ads for money," then "no ads for money and light ads for free" then "no ads for lots of money, light ads for money, unbearbale ads for free" is literally always the model these fuckwits push too now.

[–] DerdWurst@lemmy.world 6 points 3 days ago (1 children)

These bastards got market place on lock. Luckily with graphene I sand box the tracking apps in another profile(for now). Fucken sucks though. Work/family use what's app as well. We need alternatives, but most people just dont care or think about it.

[–] jjlinux@lemmy.zip 3 points 3 days ago

My family still uses WhatsApp all of them, except my kids (I never allowed them and I have very tight control of their devices). After a few months of not being able to send me memes and shit, they started installing Signal one after the other. Long story short, the family group is now on signal.

[–] 9point6@lemmy.world 16 points 4 days ago* (last edited 4 days ago) (2 children)

I hit this today when I went to check a local restaurant's Instagram for the menu (like many I've come across, they treat Instagram as their website)

Nope. I guess that information is now all gone to me

Between this and Twitter I'm pretty annoyed at how much harder it is to get local information without just physically going to a place compared to 5 years ago. I'm not gonna pretend it used to be perfect, but this is getting spectacularly shitty

[–] Lfrith@lemmy.ca 2 points 3 days ago

Instagram is one of the shittiest social media since it goes out of its way to become unviewable for those that aren't logged in. So its a really shitty platform to use in place of a regular site.

[–] Cherry@piefed.social 7 points 4 days ago

This drives me crazy. Hopefully it’s the start of the end for FB.

[–] UnspecificGravity@piefed.social 16 points 4 days ago

Guarantee that your data still gets used to feed you ads with the "premium" subscription.

[–] realitista@lemmus.org 14 points 4 days ago

Who in the fuck would do this?

[–] Doomsider@lemmy.world 8 points 4 days ago

Pays us to spy on you!

[–] SeaSgt@lemmy.zip 8 points 4 days ago (1 children)

Why the fuck do ppl still use Meta and its suite of spy apps. Not to mention he has a special set of knee pads when he cups the orange fascist shriveled nut sack.

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[–] panda_abyss@lemmy.ca 9 points 4 days ago

I know I would be more creative if I handed Zuck my money monthly. No doubt about it.

[–] FreddiesLantern@leminal.space 3 points 3 days ago

Keep it up asshole, keep pissing people off.

[–] EndlessNightmare@reddthat.com 7 points 4 days ago* (last edited 4 days ago)

Subscription? For Fascbook? Is this some sort of fucking joke?

[–] tomiant@piefed.social 7 points 4 days ago

Of all the faces I hate most on planet earth, that dildo's is second.

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