this post was submitted on 16 Feb 2026
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[–] MisterFrog@lemmy.world 2 points 15 hours ago

Sounds illegal

[–] tomjuggler@lemmy.world 10 points 1 day ago

Ingredients: cows milk, salt, rennet, microchips..

[–] Sophocles@infosec.pub 10 points 1 day ago (1 children)

This being lemmy, you might want to try the open-source alternative, Grana Padano

[–] TheEighthDoctor@lemmy.zip 7 points 1 day ago

Funny I always use Grana Padano because I'm poor now I will start saying is because I support OSS

[–] MonkderVierte@lemmy.zip 5 points 1 day ago (1 children)

This is how many years old news?

[–] remon@ani.social 3 points 1 day ago* (last edited 1 day ago) (1 children)
[–] skulkbane@lemmy.world 36 points 2 days ago (9 children)

How good is this counterfeit cheese if you have to invest cheese DRM?

At what point does it stop being a counterfeit cheese and became a real cheese made somewhere outside the origin protection?

[–] LifeInMultipleChoice@lemmy.world 10 points 1 day ago (1 children)

I assume it's like the whole Champagne only comes from Champagne. Are their other sparkling wines that taste as good, I'm sure. But they want to sell a name.

Kentucky tried to do the same with Bourbon Whiskey, saying if it was made outside of Kentucky you'd have to call it something else, but I don't believe that stuck

[–] Knightfox@lemmy.world 10 points 1 day ago (1 children)

You are correct, it did not stick, but by US law Bourbon does have to be made in the US. Associating alcohols to a region has always been a tedious argument, but distilled alcohol is especially silly. For things like Champagne they can claim things like the soil of the area impacts the flavor (Vidalia onions), the culture of specific grapes in the region are important (this isolated variety of grapes are only cultivated here), or maybe something in the air contributes to the process (Belgian sours), but Bourbon just requires it be made with at least 51% corn and stored in a charred oak barrel.

Bourbon may have originated from Kentucky there is nothing about Kentucky or the US that impacts the process. I can make IPAs without being in the UK and I can make Berliner Weisse without going to Germany, I see no difference with Bourbon.

I agree, I'm going to mention something I've mentioned before though because I love it as a base for why one world one human should be prevent. (BS I just made up now). When France and Italy got hit hard by root rot, trade ended up happening with the U.S. as in people found roots in California and elsewhere did not suffer the same rot, so they grafted the grapes onto roots from the americas to ensure all of Italy/Frances vineyards didn't die, in the trading it also led to California finding access to many of the grapes that were used in Europe, thus making it a very good grower of modern day wines. It's how the world should work on my opinion, not about the profit side, but about the survival side and helping each other overcome devastating events that could change areas forever

[–] brownsugga@lemmy.world 5 points 1 day ago (2 children)

if it's cheese, it's real, lol- like "fake boobs are real enough, if i can touch them they're real" but the whole point of DOC or whatever regional protections Europe puts in place I think are about supporting the economies of the region as much as guaranteeing authenticity... the microchips make sense in that context... if someone can fake a wheel of parmesan and disrupt the supply, it will affect demand for the legitimate product and take a customer away from the region the DOC/DOP was meant to protect in the first place. Or just ignore me, honestly I don't have a dog in this race and I'm not even 100% sure I'm right

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[–] explodicle@sh.itjust.works 7 points 1 day ago (1 children)

I would rather buy the cheese without microchips

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[–] Gork@sopuli.xyz 116 points 2 days ago (1 children)
[–] _stranger_@lemmy.world 6 points 1 day ago* (last edited 1 day ago)

Shady trenchcoat figure on a street corner: “Hey kid, wanna buy some cheese? I got the stuff that’ll make you mouse for days.”

[–] WhiskyTangoFoxtrot@lemmy.world 41 points 2 days ago (1 children)

Presumably the counterfeit cheese doesn't have these chips. Therefore I'll make sure to only purchase counterfeit cheese.

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[–] Kolanaki@pawb.social 67 points 2 days ago* (last edited 2 days ago) (2 children)

Big Cheese is in charge of everything.

[–] U7826391786239@lemmy.zip 36 points 2 days ago (9 children)

to be fair that wheel in the picture is $1000+. i imagine it wouldn't be that difficult to make a shitty fake one at a fraction of the cost that looks exactly the same, sell it for the same $1000+, and no one but a connoisseur of high end cheese would be able to taste a difference

[–] Zombie@feddit.uk 26 points 2 days ago (9 children)

If nobody but a connoisseur can tell the difference, why exactly should we, the consumers, care that their monopoly on this type of cheese has competition at a lower price?

Isn't capitalism supposed to "breed innovation" in a "free market" built upon "competition" and "supply and demand"?

[–] U7826391786239@lemmy.zip 19 points 2 days ago (2 children)

if you're a consumer who doesn't care, you're probably not buying a $1000 cheese wheel because it looks like the "real" $1000 cheese. you're buying the cheaper product that's not counterfeited to pretend to be something it's not

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[–] LemmyKnowsBest@lemmy.world 5 points 1 day ago (1 children)

Are they really trying to combat counterfeiters, or are they trying to permanently tag & geolocate all their cheese enthusiasts?

[–] unwarlikeExtortion@lemmy.ml 2 points 1 day ago

That only increases the barrier for entry into the market, but doesn't make it impossible to counterfeit.

The only time such a scheme would work is if the cost of counterfeiting the tags is higher than the cost of turning a counterfeit operation into a legitimate one.

And even then, it'd be better to use hologram seals on packaging or embedded into the cheese crust instead of "edible RFID". Most crusts aren't even edible so it seems more like a gimmick than anything else.

So: more sinister explanations acrually hold more weight here.

[–] unwarlikeExtortion@lemmy.ml 8 points 1 day ago (2 children)

Am I the only one who doesn't see how this is supposed to guard against couterfeits?

[–] Nikelui@lemmy.world 11 points 1 day ago

It's probably something like an RFID tag that you can scan to check if the cheese is authentic.

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[–] untorquer@lemmy.world 22 points 2 days ago

Really? Cheese DRM? What's next, they hit you with a DMCA claiming it's nacho cheeze?

[–] hector@lemmy.today 37 points 2 days ago (3 children)

This made my contempt for the microchip conspiracists curdle.

I imagine organized crime would probably be big into counterfeiting like that. It's less risky than drugs, doesn't bring as much heat. I know there have been more than one exposure of olive oil fuckery, mixing lower grade and other oils in. So counterfeiting fancy cured meats and cheeses would make a lot of sense. The Albanians, Calabrians, Sicilians, Sardinians, and whomever else, it sounds right up their alley.

I know in the US liquor counterfeiting has long been a thing, mixing in rotgut booze into fancy bottles. Done by organized crime. People have this romanticized vision of organized crime because all of the movies. But truth be told, they are pieces of fucking shit. They are parasites, they make things cost more and work less well. You pay more for less, and people get hurt, so those that add no value can make money. With the exception of course of bootlegging around bans on substances, in which case they do provide a valuable service.

[–] evasive_chimpanzee@lemmy.world 38 points 2 days ago (21 children)

The problem with parm is that "fake parm" can just be literally the exact same product, but just made outside the borders of the legally defined region, or even made within the region with the same methods, but not under the control of "big cheese". It can still be a high quality product.

Counterfeit honey is a big problem. Honey is mostly glucose and fructose, which you can just buy. You can detect a lack of the pollen you'd expect in real honey, but that only makes it so that you can thin out real stuff. There's other methods to detect it, but it's on ongoing arms race. Buy honey from local beekeepers you trust, if you can. P.s., there idea that local honey helps with allergies is bunk because allergies are typically caused by windborne pollen, which bees dont collect.

Maple syrup has similar issues.

Seafood and truffles are commonly "fake", as in substituted with cheaper stuff.

Not "counterfeit", but a similar problem in Mexico is that the cartels have gotten into the avocado industry.

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[–] teft@piefed.social 12 points 2 days ago

I don't care if Big Parm tracks me. As long as they don't stop making parmigiano reggiano they can do whatever they like to me.

[–] JoMiran@lemmy.ml 27 points 2 days ago
[–] bacon_pdp@lemmy.world 22 points 2 days ago

Big cheese was never going to let anyone else get away with a slice of their cheddar.

[–] wonderingwanderer@sopuli.xyz 10 points 2 days ago (1 children)

That's... a lot of fucking cheese...

[–] HeyThisIsntTheYMCA@lemmy.world 10 points 2 days ago (6 children)

mods this one right here

i don't care what you do with your cheese behind closed doors and i will fight to the death for your right to do it but please be less creepy about it

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[–] SubArcticTundra@lemmy.ml 14 points 2 days ago (11 children)

They're making the microsplastics worse. This is gonna end up in ~~marine~~ ecosystems. Idk how well sewage treatment can isolate this.

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[–] cv_octavio@piefed.ca 6 points 1 day ago

It might go all the way to the top, but it definitely comes out the bottom.

[–] Ghostie@lemmy.zip 5 points 1 day ago

I will eat so much that the cheese-lords will be able to track me across the globe.

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