this post was submitted on 19 Mar 2026
310 points (98.7% liked)

Technology

82829 readers
1250 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS
 

Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

top 50 comments
sorted by: hot top controversial new old
[–] Cherry@piefed.social 154 points 5 days ago (10 children)

Search engines are pretty much redundant because they don’t return what we are looking for.

They cooked themselves.

[–] DaddleDew@lemmy.world 71 points 5 days ago* (last edited 5 days ago) (2 children)

But what if what your are looking for is AI generated articles that don't provide any trustworthy answers or top 10 lists of products that their manufacturers paid the site to figure on the list? Google is still the best for that.

[–] LadyMeow@lemmy.blahaj.zone 16 points 5 days ago

Well when you put it that way…..

load more comments (1 replies)
[–] Peruvian_Skies@sh.itjust.works 23 points 5 days ago (1 children)

I use DDG and SearXNG several times per day. It's better at finding information in StackOverflow and Reddit threads than directly searching in those sites and it's the only way I know how to actively seek out websites I haven't been referred to by anyone.

load more comments (1 replies)
[–] GameOverFlow@lemmy.zip 7 points 5 days ago (1 children)

If you have a technical problem and enter "reddit" in you search often you find help. But this is so stupid. 

load more comments (1 replies)
[–] SaraTonin@lemmy.world 6 points 5 days ago

Yup,i use perplexity as my first port of call for most searches. Not because it’s good - it’s not, I’d estimate it’s wrong around 80%of the time - but because it’s still better than the alternatives

load more comments (6 replies)
[–] Hond@piefed.social 101 points 5 days ago (3 children)

Most of the time i use search engines to get to wikipedia. Now i have to add "wiki" to most of my queries because wikipedia wont even show up on the first page.

[–] treadful@lemmy.zip 66 points 5 days ago (1 children)

Just add Wikipedia to your search bar

[–] nymnympseudonym@piefed.social 30 points 5 days ago (4 children)

Use the DDG bang :

  1. Go to https://duchduckgo.com/
  2. Enter !w <your-search-here>
  3. It searches Wikipedia specifically for

There are bangs for "image search" (!im), "github search" (!gh), "search PubMed" (!pm)

You cannot live without this

[–] SlurpingPus@lemmy.world 12 points 5 days ago (9 children)

Why would I need any of that if I can bang the search bar of my browser instead, and it takes me straight to search on Wikipedia or any other site I want without waiting for DDG to add that site?

load more comments (9 replies)
[–] treadful@lemmy.zip 7 points 5 days ago (1 children)

You can completely skip DDG's systems by just using your search bar though.

[–] CluckN@lemmy.world 7 points 5 days ago (1 children)

I know I speak for everyone on Lemmy that they prefer entering their question into Grok.

load more comments (1 replies)
load more comments (2 replies)
[–] proudblond@lemmy.world 32 points 5 days ago (1 children)

...why don’t you just go to Wikipedia to begin with? I’m honestly asking. URLs still exist.

[–] Hond@piefed.social 24 points 5 days ago (1 children)

Wikipedias search kinda sucked 15 years ago. So i never bothered to try it again since then tbh

[–] jqubed@lemmy.world 12 points 5 days ago

It seems significantly better now. A lot of topics, I just go straight to Wikipedia now.

[–] MunkyNutts@lemmy.world 8 points 5 days ago (2 children)

If you add '!w' to the end of your word in the address bar it takes you directly to wikipedia.

For example: buffalo buffalo buffalo !w

[–] nymnympseudonym@piefed.social 9 points 5 days ago* (last edited 5 days ago)

Only if you are a good netizen and using DDG ;)

https://duckduckgo.com/bangs

Also, it works at the start too: "!w buffalo buffalo"

load more comments (1 replies)
[–] ExLisper@lemmy.curiana.net 29 points 4 days ago (3 children)

So what the new business model is?

  1. Steal content from creators
  2. Train AI model using that content
  3. Sell this content to users as original

When creators go out of business and there's nothing to steal, how will this business continue?

[–] JohnEdwa@sopuli.xyz 20 points 4 days ago (2 children)

Yes. Also combined with:

  1. replace all entry level jobs with AI
  2. run out of experienced people because nobody new can learn the skills required
  3. ???
  4. profit

But you see, for a brief moment, we made the shareholders very rich, and that was a beautiful moment totally worth everything.

load more comments (2 replies)
[–] teyrnon@sh.itjust.works 10 points 4 days ago

They can't see past their next set of financial statements. And the government wants those content creators to fail so they can control all information.

[–] Auli@lemmy.ca 3 points 4 days ago* (last edited 4 days ago)

Advertising obviously. /s

[–] mrgoosmoos@lemmy.ca 55 points 5 days ago (4 children)

at least some of this has to be because people use other search engines

Google search doesn't actually return useful material anymore

[–] NOPper@lemmy.dbzer0.com 22 points 5 days ago

I tried kagi a while back and liked it so much I subscribe now. Google messed up the one thing they ever did right.

[–] buddascrayon@lemmy.world 4 points 4 days ago

I dropped them for DDG over a year ago. Never have had a cause to regret.

[–] WindyRebel@lemmy.world 3 points 4 days ago (2 children)

It’s AI overviews which result in almost no clicks and people using LLMs like ChatGPT.

Former SEO here. I know so many people that now just ask ChatGPT things as their search engine. Many SEOs are now trying to SEO LLMs.

load more comments (2 replies)
load more comments (1 replies)
[–] Luminous5481@anarchist.nexus 39 points 5 days ago (9 children)

Who uses Google in this day and age? They haven't had good results for a decade or so.

[–] magguzu@lemmy.pt 35 points 5 days ago (2 children)

Literally everyone, do people ever leave the Lemmy/reddit bubble?

load more comments (2 replies)
load more comments (8 replies)
[–] melsaskca@lemmy.ca 22 points 4 days ago (7 children)

The first thing I do when searching google is to scroll past that AI shit they put at the top and look for a valid link to a valid website.

[–] buddascrayon@lemmy.world 10 points 4 days ago (2 children)

DDG lets you just turn off the AI crap.

load more comments (2 replies)
[–] Kkk2237pl@lemmy.world 4 points 4 days ago

The first you should use other browser like ecosia or qwant

[–] BenchpressMuyDebil@szmer.info 6 points 4 days ago* (last edited 4 days ago) (2 children)

https://udm14.com/ , you can also add "&udm=14" to your normal google link so you don't have to rely un udm14.com, there should be a tutorial on the site

load more comments (2 replies)
[–] BreadstickNinja@lemmy.world 4 points 4 days ago

Unfortunately, most of the first page of results is often AI slop at this point...

load more comments (3 replies)
[–] GameOverFlow@lemmy.zip 12 points 5 days ago

Steal it. Wrap it up. Give it away. The perfect crime by google. 

[–] org@lemmy.org 8 points 5 days ago* (last edited 5 days ago) (1 children)
[–] GutterRat42@lemmy.world 73 points 5 days ago (25 children)

No, fewer people getting past the AI summary

[–] Addv4@lemmy.world 33 points 5 days ago

Given the state of a lot of the summaries I've seen lately, that is scary.

[–] DarrinBrunner@lemmy.world 8 points 5 days ago (2 children)

Is that what this is saying? I wasn't sure. The article should state that explicitly, and not assume that the reader concludes that.

[–] Crozekiel@lemmy.zip 13 points 5 days ago

I think the issue there is the data doesn't tell anyone "why", it only tells "what".

[–] SlurpingPus@lemmy.world 5 points 5 days ago* (last edited 5 days ago)

Hard to imagine usage of Google suddenly falling by 22%, much less 60%.

Good news, though, is if Google stops bringing in traffic to sites, they'll block its bots, so both search and Gemini will become even worse, possibly turning people away.

[–] TrojanRoomCoffeePot@lemmy.world 5 points 5 days ago (1 children)

Holdup, are people not skipping the AI summaries entirely because the info is fucking shit?

[–] a1studmuffin@aussie.zone 5 points 5 days ago

You forget we are in an echo chamber here. Most people not only read the AI summaries, they believe them. Just the other day I saw a normie ask ChatGPT to add up some numbers for them, instead of using a calculator. That's how entrenched AI has become in their day-to-day. They don't have to think any more. Thinking is hard. And that's how Google is able to dominate the web. Steal the data and serve it up as slop that's good enough for the everyday Joe.

load more comments (22 replies)
[–] drmoose@lemmy.world 4 points 4 days ago

It's true organic growth is basically dead. There's very little reason to share expert insights now and while the old system sucked due to seo gaming but there was some actual value there even if buried deep.

[–] pyramid20@lemmy.world 10 points 4 days ago (1 children)

I thought this was wild, that no way it could have dropped THAT much: hell, I still search for things and didn't rely on LLMs.

Then I remembered I switched my default engines to Duck Duck Go, and Startpage,

load more comments (1 replies)
load more comments
view more: next ›