They've always prioritized anti-consumer practices, they just used to have to hide them and hold themselves back because there was a chance we might actually stop buying their products if we got too mad. Now they've pacified us to the point where we'll complain even as we pull out our credit cards to consume more of their wares.
It's literally the same issue we're having in politics; they're not your friends, and they have never been your friends - they only care about improving their own situation. They won't care about someone who doesn't stand up for themselves, and things will only get worse if we don't come together to do something to stop their gravy train.
At least with corporations it's easy - you just have to stop buying their products. Even that's too hard for everyone to coordinate in this apathetic day and age, though, so they keep on profiting.

