Fuck AI

BuzzFeed execs showed off demos for two products under the umbrella of its new consumer-facing spin-off, called Branch Office: BF Island and Conjure, a group chat built around an AI image editor and a head-scratching BeReal clone, respectively.

We don’t get it, and clearly the audience didn’t either. After the demo, a lone cough could be heard among the silence, followed by uncomfortable laughter.

BuzzFeed’s underwhelming presentation comes only days after the media company shared that it has “substantial doubt” about its ability to continue as a business and was engaging in strategic conversations focused on fixing its liquidity challenges.