this post was submitted on 29 Jan 2024
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[–] Saff@lemmy.ml 139 points 2 years ago (3 children)

For the same reason I still called Alphabet - Google, and Meta - Facebook. I refuse to let large corporations just try and shake off their shitty past with a name change.

[–] Shawdow194@kbin.social 57 points 2 years ago (2 children)

Adding Xfinity - Comcast to this list

[–] grue@lemmy.world 36 points 2 years ago (7 children)

See also:

  • Constellis Holdings, née Academi, née Xe Services, née Blackwater (mercenary group owned by right-wing politicians)
  • Altria, née Philip Morris (tobacco manufacturer)
  • CoreCivic, née Corrections Corporation of America (private prison operator)
  • Chiquita, née United Fruit Company and Cuyamel Fruit Company (overthrew the government of Honduras, among other things)
[–] lars 13 points 2 years ago (3 children)

Having fallen in love with Carmen Miranda before reading La United Fruit Company stilllll sucks.

Also add Blackwater to this list. Warcrimes and looting by American plutocratic mercenaries and now their name is not obviously pronounceable. They did an amazingly good [bad for everyone but them] rename.

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[–] ccunning@lemmy.world 24 points 2 years ago (1 children)

I honestly think ‘X’ has more stink on it than ‘Twitter’ which is why I’ve been happy to start referring to it as ‘X’.

I don’t think continuing to call it ‘Twitter’ hurts Elon one bit.

[–] Timwi@kbin.social 6 points 2 years ago

No, but it makes us feel like we're contributing to the conversation.

[–] Katzelle3@lemmy.world 22 points 2 years ago (4 children)

Didn't the Alphabet rebranding happen because boomer investors were confused about which Google stock to invest in?

[–] ricecake@sh.itjust.works 46 points 2 years ago* (last edited 2 years ago) (2 children)

Theirs actually made a bit more sense. They didn't try to actually get people to use the new name, because it was a business restructure, not a "brand" restructure.

For business management purposes, it didn't make sense for a search engine company to do things like "own a car company". So they split the business units up and made things a little more organized. They ran into some name issues because the most recognizable face of the company is so strongly associated with search, and they didn't want to mess with that, so they made a new name for the top.

Companies do stuff like that all the time, but it usually doesn't raise to public attention because it doesn't happen to major brands, or hit the top level of the business.

They still label all their stuff Google, and their stock ticker is still googl.

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[–] lamyipming@lemmy.world 97 points 2 years ago (2 children)

That site is as dead as Reddit to me now. I don't care whatever it's called

[–] sleen@lemmy.zip 14 points 2 years ago (2 children)

Yeah people don't realise what shithole these two have become

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[–] Pika@sh.itjust.works 84 points 2 years ago (4 children)

I'm just sick of every article in existence calling it "X formally known as Twitter" like what's the point, just either say X or say twitter it's filler bullshit to extend the article.

[–] bob_lemon@feddit.de 82 points 2 years ago (1 children)

I see that as a kind of professional fu to Elon. As in "We know we need to call it X now, but since nobody actually does that, we'll also add the actual name".

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[–] Takumidesh@lemmy.world 55 points 2 years ago

It probably helps searchability, since now there is a fracture of people looking up 'X news' and 'Twitter news'

[–] andrewth09@lemmy.world 46 points 2 years ago (1 children)

"Twitter, also known by some as X"

[–] Viking_Hippie@lemmy.world 8 points 2 years ago (2 children)
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[–] tvbusy@lemmy.dbzer0.com 8 points 2 years ago

I like it that way. It's the same as "Twitter now renamed X by a fool".

[–] rtxn@lemmy.world 66 points 2 years ago

Calling it "X" is anything but professional.

[–] Shurimal@kbin.social 60 points 2 years ago (3 children)

"Xitter". It pronounces almost like "Shitter".

[–] Diplomjodler@feddit.de 16 points 2 years ago (1 children)

No almost about it. It's Shitter and that's final.

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[–] BustinJiber@lemmy.world 14 points 2 years ago (1 children)

"X" letter is pronounced as "shh" sound in China for example Liu Cixin, the Chinese author of Three Body Problem, his last name supposed to be spelled "Cishin". So there is precedent.

[–] Poem_for_your_sprog@lemmy.world 7 points 2 years ago (2 children)
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[–] EdibleFriend@lemmy.world 54 points 2 years ago (2 children)

I'm always shocked to see Tumblr talking about current events because I forget there's people still there

[–] NoSpiritAnimal@lemmy.world 18 points 2 years ago (1 children)

I mean gestures broadly at our own tiny userbase

[–] EdibleFriend@lemmy.world 10 points 2 years ago (4 children)

Yeah but I can still see butt sex here

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[–] lauha@lemmy.one 8 points 2 years ago (4 children)

Look at mr. Lemmy talking down a way bigger service as if Lemmy is more relevant outside of their little bubble.

[–] hark@lemmy.world 7 points 1 year ago (2 children)
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[–] Blackmist@feddit.uk 49 points 2 years ago (1 children)

I started typing xxx and found new sites I enjoy more.

[–] Honytawk@lemmy.zip 10 points 2 years ago

Lot of birds on those as well

[–] Ekybio@lemmy.world 45 points 2 years ago (1 children)

The name is "X, formerly known as twitter"

Thats it. Thats the whole name.

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[–] AeonFelis@lemmy.world 33 points 2 years ago (1 children)

Missing an option - "I'm combining the two names into a weird abomination that no one likes but that's what that platform deserves nowadays"

[–] HerbalGamer@sh.itjust.works 19 points 2 years ago

Xitter, pronounced shitter.

[–] FiskFisk33@startrek.website 21 points 2 years ago (3 children)
[–] soggy_kitty@sopuli.xyz 10 points 2 years ago (1 children)

Can you spell that phonetically

[–] 6mementomori@lemmy.world 23 points 2 years ago
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[–] recapitated@lemmy.world 19 points 2 years ago

How about "I just change the subject whenever that irrelevant we site is brought up"

[–] General_Effort@lemmy.world 18 points 2 years ago (1 children)

Oh no. Imagine having to talk about twitter in a professional setting. Those poor bastards.

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[–] avater@lemmy.world 14 points 2 years ago* (last edited 2 years ago) (3 children)

My Aussie friend calls it 'a platform from a cunt for a bunch of cunts'. I think I'll go with that.

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[–] HawlSera@lemm.ee 12 points 1 year ago

It is always correct to Dead Name corporations.

It's also correct to Deadname Super Villains who think "Eggman" is somehow more intimidating than "Robotnik"

[–] BustinJiber@lemmy.world 11 points 2 years ago* (last edited 2 years ago)

The fifth option, allowed for only very small part of the population, should be "I'm Elon Musk and I call it twitter, and have to be constantly reminded to not do so by assistants, executives, shareholders, janitors, strangers."

[–] li10@lemmy.ml 10 points 2 years ago

I wonder if they’ll roll back the name change at some point, seems almost inevitable if Elon ever sells it.

Personally I don’t think I’ll ever call it X, not even out of dislike for Elon, just because it will always be stuck in my head as Twitter.

[–] Anticorp@lemmy.world 10 points 2 years ago

I try not to refer to it at all, but when I have to refer to it at work I call it "uuggh, that xitter site".

[–] kubica@kbin.social 6 points 2 years ago

X, futurely Twitter.

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