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[-] dhork@lemmy.world 118 points 7 months ago

I see your confusion. The ad copy gives you the impression that it is selling the display, but what I really want is that amazing AI-enabled hover-mouse that doesn't need to be on a table to be used.

[-] ech@lemm.ee 100 points 7 months ago

The marketing is "get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as 'content'." Looks like it worked perfectly.

[-] jaykay@lemmy.zip 16 points 7 months ago

Yeah but I still don’t want to buy it lol

[-] intensely_human@lemm.ee 13 points 7 months ago

It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.

Quick without cheating by looking at the image, what does the product logo look like?

If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.

So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.

[-] MonkderZweite@feddit.ch 6 points 7 months ago* (last edited 7 months ago)

Reality could be that this works in about 10% of cases in 30% of people. Still a measurable positive. Still causing negative ads and meaningless ads everywhere.

[-] umbrella@lemmy.ml 2 points 7 months ago

thats why i adblock everything.

[-] monk@lemmy.unboiled.info 4 points 7 months ago

Quick, without looking it up, how many days ate there in a Saturn year?

If you don't know, they have successfully bypassed your conscious mind.

Sometimes an ad so shitty that you can't even remember neither logo nor the brand is just a shitty ad.

[-] CanadaPlus 5 points 7 months ago* (last edited 7 months ago)

Any time you see stuff about the "accessing the unconscious" assume it's BS until otherwise proven. That being said, brand recognition is a real thing that gets worried about, and passive absorption of it might be the idea here. There's two logos and they're both right in the center.

[-] joe_cool@lemmy.ml 2 points 7 months ago

Ah, the HP Omen that uses mostly standard components and might be decent but has a coked up marketing team that makes me trust the brand by driving me insane.

Gotcha.

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[-] aesthelete@lemmy.world 1 points 7 months ago

Looks like AI crap to me

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[-] Tolookah@discuss.tchncs.de 92 points 7 months ago

What's so confusing? Is it the hand holding the laptop, the foot holding up the monitor, the face down cupboard? I'm sure there's more.

[-] jaykay@lemmy.zip 54 points 7 months ago

It’s not the cupboard, it’s the whole world that’s on its side, look at the clouds lmao

[-] 9point6@lemmy.world 21 points 7 months ago

Well I wasn't expecting it to go deeper but....

Why is the person with the monitor and laptop glued to their limbs upsidedown?

[-] Bishma@discuss.tchncs.de 6 points 7 months ago

Everything is sideways at HP, this is normal

[-] nadiaraven@lemmy.world 2 points 7 months ago

Even if you tilt the picture so the world outside is right-side-up, the cabinets are still not right

[-] EddoWagt@feddit.nl 2 points 7 months ago

Why not? They're probably drawers, not doors

[-] intensely_human@lemm.ee 1 points 7 months ago* (last edited 7 months ago)

That is a B21FH if I ever saw one

edit: nah you’re right it’s a 2DB

[-] EddoWagt@feddit.nl 2 points 7 months ago

I have no idea what you're saying

[-] Showroom7561@lemmy.ca 9 points 7 months ago
[-] chatokun@lemmy.world 1 points 7 months ago

It's everything you want? Everything you need? Everything inside of you that you wish you could be?

[-] jordanlund@lemmy.world 6 points 7 months ago

The hand and foot are in green screen material so I think someone was supposed to photoshop them out?

Then the background is rotated 90°...

[-] ccunning@lemmy.world 5 points 7 months ago

They’re just leaning really hard into the “Escapism” theme.

The question is why is the theme escapism?

[-] redcalcium@lemmy.institute 2 points 7 months ago

Using a wired mouse without a desk!

[-] paskalivichi@sh.itjust.works 32 points 7 months ago
[-] clearedtoland@lemmy.world 4 points 7 months ago

Oh! I miss those. They genuinely entertained me for a good while.

[-] stanleytweedle@lemmy.world 21 points 7 months ago* (last edited 7 months ago)

This confusing nonsense is why our firm shifted the entire marketing budget to hypnotoad endorsements.

[-] samus12345@lemmy.world 4 points 7 months ago
[-] Aggravationstation@feddit.uk 4 points 7 months ago

All glory to the hypno toad!

[-] seang96@spgrn.com 15 points 7 months ago

You can't escape...

[-] DScratch@sh.itjust.works 10 points 7 months ago

It’s actually a good ad, though I question the setting for a young woman. She is so immersed by the display, the room she is in has faded away and become whatever game she is playing. That’s why there is no computer desk.

[-] sanguinepar@lemmy.world 8 points 7 months ago

I agree. It's clever, given the theme of escapism - at a glance it's a pic of someone using a monitor, but the more you look, the more things are weird or uncanny. And yet she is so engrossed, she doesn't know (or care).

Took me a while to spot that the outside is rotated 90 degrees!

[-] LostWon@lemmy.ca 5 points 7 months ago

The "desk" appears to be random limbs of other humans. Also, it looks like her game then is somehow taking place in a kitchen that's on its side?

[-] Tolookah@discuss.tchncs.de 5 points 7 months ago

Playing the Sims, immersive Sims

[-] Etterra@lemmy.world 7 points 7 months ago

Said like somebody who doesn't know that using two keyboards allows you to hack twice as fast. Same logic here.

[-] Jimmycakes@lemmy.world 5 points 7 months ago

What that gotta do with someone's foot holding up the monitor and clouds on the ground though?? 🤔

[-] autumn_rain@lemmy.world 6 points 7 months ago

Everything is disjointed, confused, altered - except for the monitor.

[-] scytale@lemm.ee 6 points 7 months ago

!VeryRealTechPics@lemmy.world

[-] DessertStorms@kbin.social 5 points 7 months ago

At least the model looks about as confused as the rest of us lol

[-] pip1@lemmy.world 5 points 7 months ago

She's focussing deeply on using Windows' On-screen keyboard

[-] EpicMuch@sh.itjust.works 5 points 7 months ago

An arm holding up the laptop and a foot holding up the display

[-] TheOakTree@lemm.ee 2 points 7 months ago

She's trying to move the cursor by moving the mouse on air.

Makes sense.

[-] corsicanguppy@lemmy.ca 3 points 7 months ago

1500R? So, like, you need to sit 4.5 feet away for the curve to make sense?

[-] SacralPlexus@lemmy.world 3 points 7 months ago

I don’t think that’s true at all.

I realize the geometry predicts some optimal spot for viewing the curve but that just is a mathematical ideal not a real world necessity. If it was then everyone who has ever watched a flat screen would be like “omg I feel like I’m too close because I’m not watching from infinity.” I have a 35” monitor with 1800R and it is very pleasant in a normal desktop setting. I looked into 1000R screens since I like to sit fairly close and the curve felt so extreme that it was a major distraction no matter which distance I sat at.

I guess I’m saying that the curvature is very much a personal preference thing and if people can tolerate a flat screen they can also tolerate a curve that isn’t meeting some mathematical ideal.

[-] JoShmoe@ani.social 3 points 7 months ago

Your computer has been infected by a pornographic virus. You have 25 seconds to close all 517 popups using the office’s deadliest mouse.

[-] intensely_human@lemm.ee 2 points 7 months ago

This looks like a weird combination of 2020 Design and Space Engineers to me

[-] Leate_Wonceslace@lemmy.dbzer0.com 2 points 7 months ago

That mouse has nowhere to rest it, and that bothers me.

Yes, I know.

[-] Hamartiogonic@sopuli.xyz 2 points 7 months ago

That’s why you hire a green guy to act as a desk.

[-] Resol@lemmy.world 2 points 7 months ago

Floating mouse, apparently it still works.

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this post was submitted on 27 Mar 2024
364 points (93.5% liked)

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