this post was submitted on 07 Feb 2026
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Thousands of active-duty military personnel may have been “pressured” into seeing the Melania documentary at cinemas around the country, a watchdog has warned.

The $75 million Amazon film opened last week to $7 million at the box office—despite universally terrible reviews.

According to the Military Religious Freedom Foundation, those numbers have been artificially inflated by pressure from MAGA-aligned officers leaning on their troops to buy tickets.

“People are scared,” Mikey Weinstein, president and founder of the MRFF, said. Weinstein said he has received letters from members of the U.S. military at eight facilities worldwide, complaining that their superiors encouraged or pressured them to see the film.

“Nobody that I know wanted to go except for those that did not want to get jacked up by our unit commander for not attending,” one of those members told Weinstein in a letter seen by journalist Jonathan Larsen.

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[–] Gammelfisch@lemmy.world 6 points 6 days ago (1 children)

Did the asswipes force the soldiers to pay an admission fee to watch the crap film? The drunk wife beater also wants the North Korean fake clapping and tears.

[–] CaptPretentious@lemmy.world 4 points 6 days ago

It does read like that. That various "superiors" were "encouraging" people to go see it in the theater. Pretty much the only way to inflate the numbers and avoid "military uses millions of dollars to buy tickets for a movie".

[–] Paranoidfactoid@lemmy.world 6 points 6 days ago

WHAT DOESN'T KILL YOU ONLY MAKES YOU STRONGER

I read this elsewhere and I thought it was satire.

Well, at least hopefully this will cause dissent in the army as they stop taking him seriously.

[–] ugandan_airways@lemmy.zip 93 points 1 week ago (2 children)

Why didn’t they save this for the political prisoners they need to torture?

[–] ameancow@lemmy.world 2 points 6 days ago

Psssst. We're all political prisoners here now.

[–] ThePantser@sh.itjust.works 36 points 1 week ago (1 children)

They did and are. Why do you think they are making the military watch it.

[–] thorhop@sopuli.xyz 8 points 1 week ago

Like a cross between "A Clockwork Orange" and "Full Metal Jacket".

"ARE YOU ENJOYING THIS BIOPIC OF THE FIRST LADY, PYLE!?"

[–] it_depends_man@lemmy.world 64 points 1 week ago* (last edited 1 week ago) (1 children)

The mandatory cinema consumption featuring great leader's family will continue until morale improves.

[–] AbidanYre@lemmy.world 13 points 1 week ago (1 children)

Some of her other works might be better suited for improving morale

[–] danc4498@lemmy.world 39 points 1 week ago (2 children)

“Against their will” sounds funny in context. I was forced to do plenty of things in the military against my will. Most dealing with PowerPoint presentations.

[–] themeatbridge@lemmy.world 25 points 1 week ago (1 children)

Isn't the point of joining the military is to surrender free will? That's one of the many reasons I didn't want to.

[–] RunJun@lemmy.dbzer0.com 20 points 1 week ago (2 children)

In war, mostly yes. But the majority of the time, they only control your work hours. There’s a ton of caveats to that but day to day, it’s like any other job. But they cannot make you spend money on something like this. I don’t know if I could have not laughed in their face for trying to pressure that.

*This varies more or less depending on the branch.

[–] jaybone@lemmy.zip 8 points 1 week ago (4 children)

But could they buy the tickets themselves and order you to go to the cinema during work hours?

[–] RunJun@lemmy.dbzer0.com 9 points 1 week ago (1 children)

They could and you’d have to go.

[–] bradinutah@thelemmy.club 7 points 1 week ago

More taxpayer money wasted by this Republican administration and Republican Congress that can't do their jobs to do appropriate oversight.

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[–] Whostosay@sh.itjust.works 32 points 1 week ago (1 children)

Lol thats not a $75M film. That's an $82M film because that 7 million in sales was also spent by the same people who made it.

[–] Corkyskog@sh.itjust.works 1 points 6 days ago* (last edited 6 days ago)

Its actually a 50M film with a 25M advertising budget... They haven't even made their advertising expenses back. I wouldn't be surprised to find out 75% of ticket sales were bought with the ad budget. I never saw an ad for it.

[–] takeda@lemmy.dbzer0.com 28 points 1 week ago* (last edited 1 week ago)

The ironic thing is that if it was a real documentary, talking for example how they met, how she got citizenship, her involvement in his businesses etc then a lot of people would watch it. Heck, I don't care about movies about first lady, but I would watch it.

It's just for some reason they want to keep so far away from those topics they n made it about the 20 days before second inauguration.

[–] Grandwolf319@sh.itjust.works 25 points 1 week ago* (last edited 1 week ago) (4 children)

If they’re gonna do propaganda, why is it in the most pathetic way?

Shouldn’t it be a film about national pride or something like that?

[–] Machinist@lemmy.world 6 points 1 week ago (1 children)

Maybe it could be about the triumph of the will? That might be nice.

[–] hitmyspot@aussie.zone 5 points 1 week ago

Or they could write a book about their struggle.

[–] SheepHerder@lemmy.world 5 points 1 week ago

Because it works. Most of Trumps propaganda is pathetic, but it still works doesn't it. Still in power, escalating more and more.

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[–] BarneyPiccolo@lemmy.today 25 points 1 week ago (1 children)

Kelly told them they don't have to follow illegal orders, and forcing them to watch this movie sounds like a war crime.

[–] hector@lemmy.today 7 points 1 week ago (1 children)

Good god, this sounds like some shit they would do to those torturees at guantanamo, force them to watch this shit on repeat until they confess.

I shouldn't make light of it we did some horrific torture at guantanamo, probably still do, popular music and movies is actually part of it, playing the same music on repeat, hot and cold temperature changes, stress positions, all sorts of disgusting shit, along with sexual abuse.

We stopped pretending to be a civilized country in 2001.

[–] nomy@lemmy.zip 4 points 6 days ago (1 children)

In the future, people will look back and think "OBL correctly assessed his target and struck a decisive victory."

[–] hector@lemmy.today 1 points 6 days ago (1 children)
[–] AngryCommieKender@lemmy.world 3 points 6 days ago

Osama Bin Laden

[–] cosmicrookie@lemmy.world 22 points 1 week ago

It's the enemy military right? It's torture right?

[–] CharlesDarwin@lemmy.world 21 points 1 week ago

This is some real North Korea type stuff.

[–] Rentlar@lemmy.ca 17 points 1 week ago

Private, don't worry, I won't make you bomb that dinghy in the Caribbean Sea for no reason. Instead you can watch Melania and prepare me a film review report by next week.

[–] Nagrom@lemmy.ca 13 points 1 week ago (1 children)

Isn’t that against the Geneva convention

[–] orbituary@lemmy.dbzer0.com 8 points 1 week ago

It's definitely non-conventional.

[–] JeeBaiChow@lemmy.world 12 points 1 week ago (2 children)

... please clap...

Pathetic.

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[–] some_designer_dude@lemmy.world 10 points 1 week ago (1 children)

Are they trying to increase the suicide rate?!

[–] kent_eh@lemmy.ca 5 points 1 week ago

Or cause a resurgence of fragging?

[–] psycho_driver@lemmy.world 10 points 1 week ago

Morale will improve or you get the movie again!

[–] theuniqueone@lemmy.dbzer0.com 9 points 1 week ago

Even though I disagree with torture in all instances hard to feel bad for someone who agreed to help oppress and murder billions for the bourgeois.

[–] AquaTofana@lemmy.world 9 points 1 week ago

Thankfully this shit hasn't made it to my installation. I'm guessing these eight bases "world-wide" have to be targeting the USMC.

The Marines get the absolute bottom of the barrel treatment even as far military members go.

[–] NuXCOM_90Percent@lemmy.zip 8 points 1 week ago

Its the least they deserve for continuing to be the iron fist of the christofacists.

[–] ZombieMantis@lemmy.world 8 points 1 week ago

They really want to get couped, don't they?

[–] anon_8675309@lemmy.world 8 points 1 week ago

Maybe they’ll be mad enough to disregard illegal orders next time they’re ordered to do something illegal.

[–] pelespirit@sh.itjust.works 7 points 1 week ago

Wow, that's kind of awesome. If those members didn't hate him already, they do now.

[–] Tempus_Fugit@lemmy.world 6 points 1 week ago

I thought it was wild when my CO said Fox News was the only true news station. If he had told me I had to go watch some foreigner butcher English for an hour and a half I'd have lost my shit. I'd for sure be reporting his ass to the battalion or brigade commander. That shit is inexcusable.

[–] ViperActual@sh.itjust.works 6 points 1 week ago

Hazing has changed over the years it seems

[–] locahosr443@lemmy.world 4 points 1 week ago (1 children)

Trumps latest nickname 'clockwork orange'

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