The enshitification continues.

Cancel your sub and don’t renew it. This shit will only continue getting worse if people continue paying for it

I actually get Prime TV series from the high seas even though I'm subscribed to Prime. It's simply better UX this way.

It is insane to me how piracy is making a comeback because decision makers forgot Gabe's lesson

I'm one of the people that canceled when they announced they were going to be putting ads in prime. I'm doing just fine without it.

Jesus christ do these people not understand what “Pause” means? It means my roommate just walked in and wants to discuss something. It means we’re looking at the freeze frame to see some aspect of the shot. It means the same damned collection of events should happen any time a “Pause” control’s been triggered since the invention of playback.

Why are the UX people not fighting them on this? Why does design have to be about breaking everything these days?

Yes. Because when I pause to discuss a show I'm watching with someone, or to otherwise pay attention to something else for a moment, for some other sound and video to play is exactly what I want.

This makes literally no sense. The whole point of pausing, is that it's something you do right before you turn your attention away, and that's when they want to show you ads?

Either these ads won't work, because no-one will look at them, or they will defeat the point of pausing, annoying the living shit out of your users. It's a lose-lose for everyone involved. Including the advertisers.

This deal keeps getting worse all the time.

There's an easy solution for that.

Cancel it. Stop buying things from Amazon. Stop giving that awful company your money.

Our research shows that we can fill up to 80% of the visual field with ads before we induce seizures!

Any streaming service that tries to combine ads+sub is just as greedy as cable TV and I can't support that kind of shitty business practice. Ads free or sub no ads. Cancelled each service as they rolled out that trash. Currently only subbed to Criterion and thinking of resubbing to Shudder.

Just cancelled my prime today. I don't watch the video, just use it for delivery

It said "But you've save €247 with your prime account since the start!"

Over the last six years I've paid about €270 for the prime subscription

Fuck off Amazon

Once. It'll better be one hell of an ad because it will lose them my subscription. I stopped watching television back in the late 90s because of all the ads, before even I had internet to watch pirated media. I don't wear clothes with too visible logos. Just saying to illustrate how this ain't an empty threat.

Losing a single customer probably doesn't matter to them. But I hope Im not the only one?

Yo ho, yo ho....

Just imagine. If you install Amazon video on an external streaming device and hook it up to a new Roku TV, you could get the pleasure of looking at multiple layers of Pause screen ads.

Radarr and Sonarr. Look them up and stop giving Amazon money.

When Amazon thinks "sub" means "submissive" rather than "subscriber"

Adverts are inevitable, these companies cannot help themselves. The temptation to double dip... A subscription from stupid saps and money from advertising. Soon the ads will creep into the other subscription tiers.

Piracy and ad blocking is the only escape.

After almost 20 years as a Prime subscriber I unsubscribed about a week ago. It was the ads, I put up with a lot of nonsense over the years but the ads were the final insult.

I'm not paying full streaming service prices for a service with ads.

Spending all that time and money setting up my homeserver is looking better and better every day...

Netflix already does this. They all will just copy each other. Eventually ads will come for the top tier levels too. Enough is never quite enough for these people.