this post was submitted on 02 Feb 2026
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We have a lot of options for all social media and other apps, but it is hard to catch people's attention. How can we make more people use these platforms rather than a platform that p.dophiles run

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[–] stupor_fly 2 points 4 hours ago

People who value things like open source are more likely to be curious people who enjoy understanding something

often such projects require active engagement and self education they also reward people look deeply into something

Look at things like Facebook everything is designed to lead you to an endpoint you are not ever allowed to understand how the machine works they reward people who shallowly engage often at a base less

It's not mere complacency these platforms are designed for different people the people who enjoy one platform don't typically enjoy the other because it's not one specific thing about the product they enjoy or don't enjoy it's all the systems that form the big machine that they enjoy

[–] fyrilsol@kbin.melroy.org 4 points 6 hours ago

Familiarity.

It was a pain in the ass for me to even try to get people I knew to even try Discord, if they weren't already on it. They just love their Facebook too much to even take a moment to poke their head out and see the alternatives.

[–] phoenixz@lemmy.ca 5 points 10 hours ago (1 children)

Because marketing department haven't been open sourced yet

Microsoft, Apple, etc spend billions on marketing, whereas open source spends about 0. It relies wholly on word of mouth advertisements, and just showing people that it's actually better and free

Believe you me, if tomorrow we get world wide advertising for a free operating system that works better than Window crap or apple crap, that won't spy, and is free, a LOT more people will jump in.

I'm guessing that "open source" either is completely u known or still is a bit of a dirty word for people, associated with "alternative software" so it must be worse than the "real" software, right?

Even though in many MANY ways its superior to corporate software. And its free. And its almost always free as well.

I'm guessing that the cloud services has also been a response from tech companies to open source because on the one hand they get to use open source software for free without giving back anything and on the other hand they get to sell subscription services for stuff that should be free anyways.

Again, most SaaS software providers put there float on open source software, yet they'll charge you through the nose for the little layer they built on top of that. There are other such layers available for free in the open source community,but you'll have to set it up yourself. That is the basic difference.

For me, o host everything myself.

[–] sahin@lemmy.world 1 points 8 hours ago (1 children)

That means we can open source marketing. We can make people work for marketing open source apps, while they are unemployed. With the rise of unemployment, I think that makes sense

[–] demonhunt@lemmy.zip 1 points 4 hours ago

but why would they? and marketing is not cheap, you know. who will paid for them?

[–] JollyG@lemmy.world 67 points 16 hours ago* (last edited 16 hours ago) (3 children)

(1) Network effects. People want to use social media that everyone else is using. Once a site achieves a critical mass of users it becomes the obvious choice to join. It also becomes difficult to leave because if you have built up a personal network on most sites, you can’t take it with you.

(2) Convenience. Most sites don’t require a lot of effort to use. In the past few years this one has surprised me a bit. The level of effort most people are willing to put in to trying a new site is basically 0. Using something like lemmy requires you to read a few paragraphs and make a decision about a home instance. That is too much effort for a lot of people.

[–] SpicyTaint@lemmy.world 6 points 12 hours ago

For convenience, it also doesn't help that OSS is extremely hit and miss and inconsistent between developers.

This includes:

  • App names
  • UI/UX
  • Features
  • Quality of life
  • Being a fucking dick to newcomers

At the end of the day, regular people want something that just works™. They don't want to have to dig through ~~ancient tomes~~ old form posts to figure out that a depreciated version of an app has been supersceeded by a slightly differently named version by a completely different dev that requires some weird dependencies that conflict with another app's dependencies and everything just breaks at some point... It's a pain in the ass.

[–] Flauschige_Lemmata@lemmy.world 8 points 13 hours ago

Social media networks without attention based algorithms also aren't quite as addictive.

[–] snooggums@piefed.world 7 points 16 hours ago

Using something like lemmy requires you to read a few paragraphs and make a decision about a home instance.

Hell, it isn't even a major decision since moving instances is so easy now. Yes, it impacts the initial experience, but every social media app starts with a default experience and usage refines it from there.

[–] scytale@piefed.zip 4 points 11 hours ago

For social media: Aside from the reason that everyone they know is on the popular ones, it's also because of the algorithms. People are too lazy to curate their feed, and algorithms tickle the part of our brains that light up and keep us engaged.

[–] SwingingTheLamp@piefed.zip 9 points 13 hours ago

I'm reasonably confident that the reason has a lot to do with social proof. I don't think it has much to do with UX, or amount of content, because both of those reasons would require people to actually try the fediverse to find out. In my experience, people don't cite reasons as to why they won't try a lesser-known platform, they enter a low-key fight-or-flight mode and sort of go blank, shut down, and don't engage with the idea either way. It's kind of spooky once you notice it in person.

To speculate, I think perhaps centralized, corporate services have an immediate advantage, because a brand name and a logo inherently provides a certain amount of social proof, since corporate brands and logos are so central to Western culture.

[–] HobbitFoot@thelemmy.club 3 points 10 hours ago

Was it ever easy?

[–] CathyBikesBook@piefed.zip 5 points 12 hours ago

Change is hard for most people. When much of the world runs on Android/Google and Mac/iPhone its hard to convince people to switch. Hell, it's hard to switch when you actually do want to leave because the infrastructure is so proprietary and locked in. I'm in the process of de-googling my phone but i use Google applications for work, so its been difficult. Not impossible, but very difficult.

[–] remon@ani.social 23 points 17 hours ago (1 children)

Well, often they are just not as good and active. Most people care about content and service more than principles.

[–] axh@lemmy.world 12 points 16 hours ago

I'm on Lemmy due to principles but I am the kind of guy who will reject every single "legitimate interest" cookie consent, even if I have to click 300 times to do that... And even I went back to Reddit after my first encounter with Lemmy. The lack of content is a huge issue.

Decentralisation is an issue as well. Yes, it is here to solve problems, but it solves problems that big platforms face, but it creates a bunch of small problems that kill small platforms.

Most people don't want to be forced to choose which one of the hundred providers they want to use, when they never heard about any of them, they have no idea what's the difference and don't care enough to learn... Shit, even I never cared to check what is the difference between Lemmy instances. And then you might have one community split between 10 instances... Each with one or two posts... And all long dead. Maybe one community with 10 times the user base could survive?

[–] otter@lemmy.ca 18 points 16 hours ago (1 children)

A lot of great comments, but another one that's not mentioned: money and advertising

Open source / non profit run websites don't have money to burn on mobile ads, and many wouldn't want to put money into the ad industry even if they did.

It doesn't guarantee users, plenty of startups fail after promotional campaigns, but it definitely helps people learn about the platform

[–] lgsp@feddit.it 5 points 15 hours ago (1 children)

This ☝️

but even more than ad, there is powerful marketing lock-in strategies: PCs come preinstalled with windows. Schools use and promote google stuff. Office is free and promted for university students, and same goes for Matlab and other scientific software

[–] mnemonicmonkeys@sh.itjust.works 2 points 13 hours ago

and same goes for Matlab and other scientific software

Eh, as someone who regularly works in Matlab it has some combinations of features that other single option provides

[–] ILikeBoobies@lemmy.ca 4 points 12 hours ago (1 children)

Bringing more people would ruin these platforms just as they ruined the other platforms.

[–] fyrilsol@kbin.melroy.org 1 points 6 hours ago

As much as it would be nice to see more activity on the Fediverse as a whole. It would all turn upside down very quick the more people jumped on and it would devolve things into a similar environment that readily accessible social media platforms have long devolved into.

[–] quediuspayu@lemmy.dbzer0.com 8 points 14 hours ago

I think that it would be easier for them to give up social media completely than to move somewhere else without people.

The only way would be to have something there that they need or want and then tell them to make an account in a specific place, no choosing instances bullshit, they'll figure it out eventually if they're interested.

[–] voracitude@lemmy.world 7 points 14 hours ago (1 children)

I saw a post about Upscrolled and commented that people should stop joining centralised social media because they all end up the same way, and I got a downvote. On Lemmy.

My friends were all excited about bluesky when that launched, and I told them to join the fediverse because bluesky was just Early Twitter. They didn't listen, then bluesky welcomed ICE. Now they're excited about upscrolled, and I told them to join the Fediverse, and they still aren't listening.

All of which is to say, I have no fuckin idea my guy. People are weird.

[–] DFX4509B@lemmy.wtf 1 points 11 hours ago* (last edited 11 hours ago)

You can both host your own ATproto PDS and even sign up for or migrate to third parties like Blacksky; for now. I won't be surprised if Bsky corporate started getting hostile to that and closed-sourcing ATproto and both paywalling self-hosted PDSes and C&Ding third parties like the aforementioned Blacksky at some point though.

ActivityPub at least doesn't have that problem, and also, unless you can interface with Blacksky's infrastructure, self-hosted PDSes still have to deal with Bsky corporate's centralized infrastructure on some level at least for moderation, where if you self-host an ActivityPub instance, assuming this is on hardware you physically own and control, you own the whole thing.

[–] novibe@lemmy.ml 10 points 17 hours ago (1 children)

Social media only matters if there’s people there. How can you convince someone of jumping ship to an empty place?

[–] naught101@lemmy.world 4 points 16 hours ago

You'd think that would be a selling point these days

[–] kbal@fedia.io 6 points 15 hours ago

I was watching a livestream the other day by someone who appears intelligent and knowledgeable enough to know that she should probably give up Windows and use Linux instead. So far as I could tell there isn't really any reason why she shouldn't. It was the kind of stream where she had plenty of time to just talk freely about whatever was on her mind, and usually that's nothing to do with computers or their operating systems. But she was thinking of doing it. She worries about this and that. She wonders if OBS will work as well, she imagines it would be a lot of work, she seems unsure that her tech skills would be good enough, she worries that it might go wrong, that it might not be worth it, that she might pick the wrong distro, that her webcam wouldn't work, that it might be a colossal waste of time for very little benefit.

People unaccustomed to software freedom find it hard to understand how it would benefit them. People are afraid of change.

[–] early_riser@lemmy.world 7 points 16 hours ago (1 children)

UX sucks. Accessibility is nonexistent.

[–] mech@feddit.org 6 points 16 hours ago (2 children)

Depends on what you mean by accessibility.
You can browse and post on the fediverse from any text-only browser, which makes it easy to use screen reader software and navigate it without a mouse.

[–] early_riser@lemmy.world 4 points 12 hours ago (1 children)

When I wrote the above I was thinking about FOSS generally which wasn’t what the OP was asking so I apologize. Lemmy is more navigable with a screen reader compared to Reddit, though improvements can be made.

I do stand by my statement regarding FOSS generally, especially desktop Linux. I feel legitimately trapped in Windows because accessibility on Linux was poor when I first started using it in 2009 and as actually gotten worse since then.

I’m bitter that my blindness bars me from the security and privacy Linux offers over Windows.

[–] mech@feddit.org 2 points 11 hours ago

Yeah, accessibility in FOSS software really is lacking.

[–] Flauschige_Lemmata@lemmy.world 5 points 13 hours ago

I don't think reddit even has an option for alttexts. Lemmy really encourages it.

[–] mrdown@lemmy.world 5 points 15 hours ago (1 children)

People do not care about decentralization and privacy that is the harsh reality. The best way to promote privacy is to not talk about privacy and provide concrete advantages and unique feature.

Most people moved to Cara not pixelfed. Most people moved to upscrolled not loops.

Also the marketing is terrible. The fediverse creators should go to tech podcast, contact tech medias, participating to general tech events etc

[–] mnemonicmonkeys@sh.itjust.works 4 points 13 hours ago

The fediverse creators should go to tech podcast, contact tech medias, participating to general tech events etc

Maybe not the Lemmy devs. That'd harm more than it'd help

[–] SacredHeartAttack@lemmy.world 6 points 16 hours ago

Everyone wants to be where everyone else is at.

[–] Psychadelic_Sheep@lemmy.today 4 points 16 hours ago (2 children)

In addition to the points the other posts have made, I think we've been conditioned to believe that cost = quality, "you get what you pay for."

[–] pulsewidth@lemmy.world 3 points 15 hours ago* (last edited 15 hours ago)

So the Fediverse options are better because they ask for and rely upon donations - whereas all the large social network platforms are "free"?

[–] Onomatopoeia@lemmy.cafe 2 points 16 hours ago

People don't pay for the mainstream st FF currently

[–] Object@sh.itjust.works 5 points 17 hours ago* (last edited 17 hours ago)

It's always contents. Being open source or decentralised is never the sole reason that convinces someone to use them. Same reason why people avoid hexbear even though it's open source, or Truth social even though it's based on Mastodon (I know they're not open source anymore nor decentralised but you get the idea).

[–] voxthefox@lemmy.blahaj.zone 3 points 16 hours ago (1 children)
[–] sahin@lemmy.world 2 points 7 hours ago

We need an open source marketing team

[–] thedeadwalking4242@lemmy.world 2 points 15 hours ago

The public LOVES easy options

[–] DeathByBigSad@sh.itjust.works 3 points 17 hours ago

Too busy being enslaved under this system of wage slavery

[–] fonix232@fedia.io 1 points 15 hours ago (1 children)

Overall, the UX, but also in big part due to marketing.

Corporate/for-profit solutions tend to have enough money to pay not just for the development but the marketing of a product. Let me show you a non-social-media pair: Plex vs Jellyfin.

If you go to the individual websites, the difference is visibly stark. As a basic user with little to no understanding, which website sells the product better?

Open source most of the time can't afford the long user experience studies and full on designer teams that make a product more likely to be chosen by the average person. Hell, open source often can't even afford lawsuits (which is why a lot of projects go dark and disappear after accidentally stepping on the toes of someone revengeful or looking for a quick payout)... in fact most open source software is solely driven by unpaid contributors. And while there's tradition in software engineering to contribute to open source, the same doesn't really apply for designers.

And that brings us to UX, the most coveted topic of software engineering. Why? Because it's not always intuitive what the users will find intuitive. After all we're engineers, we care about the raw information, not its presentation. Sure a tidied up Excel spreadsheet looks nice, but it isn't more functional in an overwhelming majority of the cases, than a no frills, just data spreadsheet.

That's why most open source software feels so barebones. They're full of features but those aren't fancy, they're not a nice experience for the users but simply fulfill a singular purpose.

And that to date differentiates Plex and Jellyfin, as well as any other pairing of paid-for vs open-and-free software.

[–] sahin@lemmy.world 1 points 7 hours ago

We need a team of open source marketers