The funniest thing about this is that using AI slop for Superbowl ads is actually peak capitalism. The cost of the ad space itself dwarfs the cost for producing the ads, with AI or not. But the worthless MBAs driving this just can't help themselves.
Fuck AI
"We did it, Patrick! We made a technological breakthrough!"
A place for all those who loathe AI to discuss things, post articles, and ridicule the AI hype. Proud supporter of working people. And proud booer of SXSW 2024.
AI, in this case, refers to LLMs, GPT technology, and anything listed as "AI" meant to increase market valuations.
Having commercials as a tradition is peak capitalism.
Super Bowl commercials are a beloved tradition
I don't have as much faith in AI. The manpower cost to have the team keep feeding prompts till it came out with something useful and then the energy bill to generate all the duds probably cost 100x more than it would have to hire writers, actors, editors, a director, and a crew to build sets.
they probably use AI to make the ai prompts.
My roommates only watched it for the ads and their first comment was about all the AI crap. They were completely disappointed and disgusted by the whole Super Bowl, except for Bad Bunny.
I'm not American so I'm not very invested in the sport, I've never watched an event. But even I have watched some of the ads and half-time shows (in fact this is the second time I watched a half-time show, first time was Kendrick Lamar because I already knew I liked his music and he included his "Drake is a fucking pedo" song, which was a baller move on his part).
And even I know, you don't fuck with the superbowl ads. They have to be awesome, because that literally gets those people watching who don't even care about the sport. Fucking hell I've voluntarily watched the Doritos x Mountain Dew ad with Peter Dinklage and Morgan Freeman at least 20 times lol (at least the song part)
It costs so much money to get an ad spot there and you're guaranteed millions upon millions of views. Make it fucking count.
I'm probably going to look up and watch the Guy Fieri commercial. That was the only they said was good.
As far as the sport/game, mostly everyone outside of Massachusetts liked the result.
I suppose it's heartening that the more we're forced to see AI slop, the more people seem to hate it.
It's kind of ugly and not exactly confidence inspiring, since everything they are putting out there the potential customers know how to make the same thing.
I saw an AI ad where they made three AI generated 'testimonials'. So this told me that not only could they fail to find even three actual customers to just say the words they wanted, they couldn't even dig up three actors or even three random employees to say the words. How pathetic must your offering be if you can't get even a handful of real humans to at least lie for it?
potential customers know how to make the same thing
This is 100% why I stay away from it. LLM's are just a incremental race to the middle, to the generic. Who wants their work product to be exactly the same as everyone else's?
The bowl I smoked in my garage was more super than that game
depends on what you want from a game. fans of good defense saw something beautiful. miraculous. they saw a team just outright bully another for an entire hour. the other team also faced incredible defense, they just overcame it enough to put enough points on the board to win.
that said.
i hate that all of this knowlege of the game still lives within me when the whole sport is structured around everyone trying to be chill about continuous brain damage
I loved every minute on the field and still like watching the game, but the NFL is a terrible organization and if I had kids I don’t think I’d want them subject to all the concussions I got over the years.
Yeah. I loved playing football, but knowing what I do now I have a very different perspective on the game. I was very good, and probably could have gotten a full-ride scholarship prettu easily if I hadn't quit for stupid reasons, but now I think my juvenile self may have accidentally made a great call.
It felt like half the ads were either fully AI generated, used AI slop or were for an AI slop factory company. It turned the game tonight into "which ads aren't AI slop" for me.
I cannot fucking wait for this bubble to burst
Even the traditional ads with big name actors had seriously weird uncanny valley faces.
This was the worst Superbowl for ads IMO. They've been trash for years, buy this was a new low.
Except after this bubble bursts they will bail these companies out with tax dollars.
it's refreshing that i've seen exactly one post about the sportsball game, and it's not even about the sportsball, but about how people are sick of shit to do with advertising
Usually the only way I know the game is on is the increased owl love in my feed.
It really reminded me of the Super Bowl back in 2000 when all the ads were for websites, which was right before the "Dot Com" bubble burst...
Only difference, is they had good ads and not just insert a celebrity ads.
Fuck celebrities. When did they become so money hungry and do ads for anything. Kevin Hart is the worst he'll do an ad for anything.
Also the Olympics had AI generated clips in their opening ceremony, Pandora’s box has been opened unfortunately.
That opening video of the Olympics was disgusting, how they could approve it to show "Italian excellence in design"????
Btw I find hilarious that openai themselves used traditional methods to make their codex ad while everyone else is using the slop generators "we can save $5000 if we bruteforce our way with thousands of prompts"
As if I needed more reason to not care about the super bowl.
“Ads are coming to AI”
What an absolutely terrifying statement. Advertising should be abolished.
I abolished it almost entirely from my life since I was about 10 years old. Have spent most of my media consumption on the internet with adblock. I honestly think it made me smarter. Not, in like a book smart way. But just having a better sense of reality.
The Superbowl is one of the only times I see ads every year. It just shocks me. Not that "ads work on people" but that people don't just go read a book or rent a dvd instead. Like, they are so fucking awful and ruin any watching experience.
Its amazing that there is a large portion of the population that literally spends 10%-20% of their media time watch ads.
I enabled an ad blocking VPN on my wife's phone but it interfered with a streaming app so she disabled it. Sometimes she asks me to check her phone for the next step in a recipe or something, and the webpage has an ad at the top and at the bottom and the display is two thirds advertisement but she just says "it doesn't bother me." I don't understand how people live like this.
Watched on my DVR over an hour after the game started so I could fast forward through all the ads.
But the game is designed around ads. Imagine paying $5000 for tickets to watch people stand around every 30 seconds.
It was horrible. Next year im doing my original plan and going skiing. Best ski day because it’s empty. Way better use of my time
Isn't that the same every year though? You've got all the dumbest, drunkest eyeballs watching, time to roll out the biggest scams.
Well there was a time that the Super Bowl ads were fun and inventive because it was their time to shine but I suppose we’re well past that at this point.
There were may many ai ads and they were fucking awful
So fucking many. When you heard they spent billions and billions on AI I didn't know it was all for Super Bowl commercials
Is it ads for AI or CGI with AI?
There were a lot of ads for AI companies and plenty of ads that also used AI to make their content, so both
I was grossed out by it. They don't realize people hate them.
According to the article it was ads for AI companies. I didn't watch it but my guess is they were probably using AI to make the ads.