He's the perfect post-modern intellectual, which is rather funny when you consider how anti-postmodernism he is. He's a media image of an intellectual, all big words and expensive suits, but his big words don't really mean anything. The fucking "chaos dragon of feminity" is a hilariously stupid concept that rivals the shit Freud came up with when the cocaine was extra pure, but they eat it up. He and the rest of the so-called "intellectual dark web" provide a thin veneer of logic and rationality to the visceral hate that the alt right runs on, and it makes sense to people who really want and need it to make sense. He gives people the ability to be led around by their emotions and still feel like not only are they not being ruled by fear, but that they're actually on a level above everyone who doesn't accept the "cold hard truth" that we all need to be racist, homophobic, xenophobic and basically terrified all of the time.

He knows where his money comes from. He's not stupid, he's evil.