There will for sure be some "Creativity" with their numbers.

"Carbon Neutral" will only apply to the manufacturing of the product, not the life of the product.
It will probably also only apply to the assembly that is done in-house. It might not apply to things like the tires.

It will also probably be done through some bulllshit "carbon credits", which are about as honest and reliable as those "no, our $2 chocolate definitely didn't use any child labour, and the farmers definitely aren't paid slave-wages." badges you find on foods.

Sorry, not an answer here, but a good analogy. It has a lot to do with creative accounting and making up definitions.

Delta airlines is running similar ads. It all sounds like they are kicking the can down the road. “Oh in thirty years everything will magically be better!”

They can, when they limit CO2 emissions as much as possible and compensatw for the remaining emissions by planting trees and other tricks.

Also, 'being carbon neutral' can mean several things:

• ensure the company doesn't produce CO2 (net)
• ensure the company and the commute of the employees doesn't produce CO2 (net)
• ... plus suppliers
• ... plus transport of the goods produced
• ...

And so on,... it all is just how you define it.

My house is the greenest in the neighbourhood and probably in the country. That it has nothing to do with being eco friendly but more with the paint on it is just a minor detail. ;)

By 2050 we will be so fucked no one will be paying attention.

It means they're either holding out of a sudden breakthrough that will let them become carbon neutral overnight for free or they're hoping no one will be around to call them out on their bullshit by then

Most probably carbon offsetting

https://m.youtube.com/watch?v=6p8zAbFKpW0

Could mean the world will end in 2049, so nobody will be here to dispute it.

Roche pharma also has a goal to reduce their cost to society by half by 2030.

What does that mean? What metric measures cost to society? What will they actually do? Nothing, nothing, nothing.

It's like Micheal Scott yelling "AND WE'RE GOING CARBON NEUTRAL!!!!" at the stock holders meeting.

Green washing.

How would it be possible for a car company to be carbon neutral?

By only using carbon neutral energy in their manufacturing? Car companies are really not special in that regard.

I'm not saying that's going to happen and that they aren't posturing. But like there is no fundamental mystery to the "how".

Just gotta buy some carbon credit and then you can burn as much oil as you want.

Same way phone manufacturers are aiming to be 100% green by passing off all the blame to the client. "We may have made it impossible for you to change the battery once it's fucked but it was your choice to throw the phone in the bin"

While it's a different company I think Bosch as an automotive supplier can serve as an example on how this can be calculated as they are already "carbon neutral".

https://www.bosch.com/sustainability/environment/

At present, we use carbon credits to offset residual CO₂ emissions, such as from combustion processes (heating, process heat). In addition, we refer to carbon credits to offset electricity sourced in countries with only limited availability of green electricity. As we make progress with levers 1 to 3, we want to gradually reduce the share that we offset to achieve carbon neutrality to no more than 15 percent by 2030.

I remember when the future date for goals no one intended to meet was 2030.

Yes, it's nonsense. In 2050 if they aren't carbon neutral, they haven't broken any laws so there'll be no punishment. So why not announce lofty goals?

Carbon compensation like reforestation

Energy from green sources for their factories

No more gas cars also helps a whole lot if they calculate over the car's lifetime vs a gas car

🍃Greenwashing🍃

Seems like you missed their other commercial where they said they'd start a nuclear Armageddon in 2049

As for honda yeah theyre bullshitting. But as for a car company being carbon neutral, where does it become impossible?

Bs they won't stand behind.

The robot dogs with machine guns on their back want to have a word with you about your negative opinions about the company

Probably involves carbon offsets.

It doesn't mean anything, there is nothing forcing them to achieve this goal. If they are still around then, they will advertise to be carbon neutral by 2080.

Carbon neutral means you try to "offset" your carbon. It's half scam, half helpful. The idea is if your company produces an unavoidable amount of carbon, you offset this by supporting Carbon-free solutions elsewhere making your net production "neutral". It's a scam because sometimes the offset is stuff that was never going to produce carbon, and also because using other areas to claim "neutral" causes a weird double count. Carbon neutral is less good of a solution than carbon free, but it's a step in the right direction.

However, target year of 2050?? Fucking what? That's not something to brag about, that's painfully and embarrassingly slow. That's embarrassingly slow to be carbon free, much less carbon neutral.