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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[-] IrateAnteater@sh.itjust.works 414 points 2 weeks ago

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[-] Nougat@fedia.io 291 points 2 weeks ago

I've been watching Monk recently, without ads, and it's very interesting how television shows used to be written and edited for commercials. It's dead obvious where the commercials used to be, and even that detracts from the overall experience.

[-] CaptDust@sh.itjust.works 139 points 2 weeks ago* (last edited 2 weeks ago)

Some shows we've watched spend their time "recapping" after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.

[-] Nougat@fedia.io 57 points 2 weeks ago

Monk doesn't go that far, and it's still obvious. "Here's a joke before commercial!" Pause. Fade back in to a new scene. Pause. "Here's a little cliffhanger before commercial!" Pause. Fade back in to a new scene. Pause.

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[-] ThePantser@lemmy.world 21 points 2 weeks ago

I always thought it would be a nice addition to piracy for a release group to edit a version of shows that cuts the recaps and makes a more unified episode. I would totally only ever download their releases.

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[-] rand_alpha19@moist.catsweat.com 32 points 2 weeks ago

Same, been watching Dead Like Me and Xena: Warrior Princess and it's pretty distracting when it happens.

[-] sunzu@kbin.run 22 points 2 weeks ago* (last edited 2 weeks ago)

we were not the customers... we were the product lol...

yeah it hurts, so let's stop allowing ads into our lives as much as possible..

the fact that netflix wants to offer it for free is telling what their core business is turning into...

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[-] AbidanYre@lemmy.world 19 points 2 weeks ago

Futurama had some jokes based around the commercial break times.

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[-] altima_neo@lemmy.zip 16 points 2 weeks ago

Its painfully obvious when watching Star Trek TNG.

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[-] criticon@lemmy.ca 27 points 2 weeks ago

I hate ads, but sometimes prime puts 2 minutes of ads at the beginning of a show or a movie and then no ads, I'm ok-ish with this, much better than imdb or tubi that play the same commercial every 15 minutes

If I start a stream and it shows that it will have several breaks I stop it and get it from the high seas

[-] snooggums@midwest.social 36 points 2 weeks ago

I would be fine with that if it was free and didn't reply the ads if I stop and resume.

If I am paying money, then ads are unacceptable.

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[-] SatansMaggotyCumFart@lemmy.world 123 points 2 weeks ago

I just wish they could bundle all the subscriptions into packages or bundles and I could watch the shows at pre-determined times.

[-] InquisitiveApathy@lemm.ee 93 points 2 weeks ago

Stop it. Executives don't understand sarcasm and you've doomed us all!

[-] SatansMaggotyCumFart@lemmy.world 42 points 2 weeks ago

It's okay.

Executives got were they are by being smart and making good decisions, not by listening to idiots on the internet.

They could even provide an electronic box (for a nominal fee, or course) that shows me a menu of all the shows and movies that are available and what times they are going to play. That way I wouldn't have to search through a bunch of streaming services. It could all just be in one place.

[-] SatansMaggotyCumFart@lemmy.world 26 points 2 weeks ago

Why not sell a book that has that information at grocery stores?

[-] CaptDust@sh.itjust.works 19 points 2 weeks ago

Maybe they could add some kind of auto scrolling view that informs what is playing at those times? That'd be handy, sometimes I can't find anything to watch.

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[-] TeenieBopper@lemmy.world 119 points 2 weeks ago

Tech bros reinvent broadcast TV.

[-] Melvin_Ferd@lemmy.world 18 points 2 weeks ago

Told people this years ago when pewdie pie became a millionaire selling ads. Like that was the time to wake up and hate every single one of these content creators for selling out and making the internet the hellscape this is. But no we Revere and emulate these people.

[-] efstajas@lemmy.world 19 points 2 weeks ago

This is a bit unnecessarily tough on independent content creators... what exactly do you expect them to do? Make no money from their content? How would they be able to make a living?

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[-] Fluid@aussie.zone 105 points 2 weeks ago

There's no better ad for piracy than the greed of corporations. Don't let ads shit in your head. They disrespect you, you disrespect them.

[-] Entropywins@lemmy.world 25 points 2 weeks ago

I have hardware dedicated to blocking ads on my home network.

[-] EncryptKeeper@lemmy.world 22 points 2 weeks ago

That will only go so far unfortunately. And network level ad blocking won’t protect you from their ads if they’re served from the same servers the content is.

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[-] Luvs2Spuj@lemmy.world 99 points 2 weeks ago

This is step 86 in the plan. Step 87 is make people pay for the previously free service

[-] dustyData@lemmy.world 30 points 2 weeks ago

Didn't they already had a paid and with ads tier?

[-] sunzu@kbin.run 15 points 2 weeks ago

Yeah but now the roped in new suckers that didn't know they need the product and the price is now 10 per month

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[-] DannyMac@lemm.ee 64 points 2 weeks ago

"The enshittifucation will continue until profits improve." --CEOs of Publicly Traded Companies

[-] MajorHavoc@programming.dev 60 points 2 weeks ago* (last edited 2 weeks ago)

I'll take "Organizations that made it to the top by doing something different, only to fall under leadership that doesn't understand what made them successful and descend into ruins" for 200, Alex.

Seriously, Jeopardy team - this is a rich category:

  • Netflix advertisements.
  • Zoom mandates staff return to offices.
  • Microsoft forgets what the "P" in "PC" stands for.
  • Toys R Us implements a shitty holiday gift returns policy.
  • Sears decides to sacrifice reputation for quarterly stock price gains.
  • Walgreens decides bottom-of-the-barrel incompetent pharmacists can uphold their "get it all done in one visit" secret sauce.
  • Radio Shack decides that once-every-two-years cellphone contract sales are the future for holding passionate electronics hobbyists' loyalty.
[-] conciselyverbose@sh.itjust.works 19 points 2 weeks ago

Netflix can't do what got them to the top.

Fuck everything about the changes they've made for the last several years, but they were always going to hit a wall when content owners put their content on their own platforms.

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[-] circuitfarmer 56 points 2 weeks ago

It's almost like all these CEOs and MBAs are just shooting in the dark because of the $$$ in their eyes, but the fact remains that the market is no longer responding favorably to their absolute need for year-over-year growth.

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[-] NutWrench@lemmy.world 52 points 2 weeks ago

"Free ad-supported" makes you no different than a hundred other garbage-tier streaming services.

[-] Asafum@feddit.nl 27 points 2 weeks ago

And in 2 years they'll move to 3 tiers, free with ads, paid with slightly less ads and even more expensive than before but no ads...

[-] djsaskdja@reddthat.com 17 points 2 weeks ago

And eventually they’ll just pull the no ads version altogether.

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[-] flop_leash_973@lemmy.world 48 points 2 weeks ago

If they aren't going to charge for access otherwise then I don't think being ad supported is such a bad thing. Much more honest than subscription pricing and ads in my opinion.

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[-] TheAlbatross@lemmy.blahaj.zone 36 points 2 weeks ago
[-] wizardbeard@lemmy.dbzer0.com 16 points 2 weeks ago

There is one benefit, at least for now. You aren't locked into long term contracts like cable has/had.

[-] bobs_monkey@lemm.ee 18 points 2 weeks ago

Imo that's pretty much the only benefit these days. But I'm also waiting for those 1 year, 2 year, etc "deals" where they offer $1/mo off or something

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[-] Eggyhead@kbin.run 35 points 2 weeks ago

They will still be selling user data whether you opt for the ad supported tier or not, so get used to that.

[-] Blackmist@feddit.uk 17 points 2 weeks ago

If they haven't been doing so for at least a decade, I'm sure their shareholders will want to know why not.

[-] Fedizen@lemmy.world 35 points 2 weeks ago

The advertising ouroboros continues to devour itself

My Plex share doesn't care lol

The way the industry is pulling the screws tighter and tighter is just ugly to watch, and it's hard not to be caught out.

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[-] whotookkarl@lemmy.world 27 points 2 weeks ago

I won't support any streaming service that has a sub+ad tier. Ads with no sub or sub no ads, anything else is incredibly greedy and the same as cable TV.

[-] sfxrlz@lemmy.world 27 points 2 weeks ago

Enshittification? ✔️

[-] Lost_My_Mind@lemmy.world 18 points 2 weeks ago

Life is stupid. What are we even DOING here???

[-] KingOfSleep@lemmy.ca 23 points 2 weeks ago

Building shareholder value, duh.

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[-] Vertelleus@sh.itjust.works 16 points 2 weeks ago

Do it!
Ill cut subscription to free tier let adblockers do the rest. Profit.

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[-] 9point6@lemmy.world 16 points 2 weeks ago* (last edited 2 weeks ago)

Doesn't this already exist or did I imagine it?

I thought they introduced it years ago

Edit: oh I read again, this time it's free

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this post was submitted on 27 Jun 2024
867 points (99.0% liked)

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