That's his name. This fucking guy. There was a video about some netflix show called The Electric State which included a clip of him. He was fawning over Mr. Peanut being a main character, sitting in front of his wall of funko pops wearing a Disney sweatshirt, saying "You ready for this one? Mr. Peanut. He's actually the reason I've been so excited about this movie because if you guys don't know I am a big fan of advertising characters": https://www.youtube.com/watch?v=pZ42XBEEtUE&t=586
It was the most treatlerite thing I've seen in a while. He built a pharaoh's tomb to treats.