162

White Pride (hexbear.net)

submitted 1 month ago by Awoo@hexbear.net to c/chapotraphouse@hexbear.net

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[-] SacredExcrement@hexbear.net 61 points 1 month ago* (last edited 1 month ago)

Since 2017

Are you fuckin' for real lmao? Doing the 'All Lives Matter' shit AND calling it 'white pride'? This is deliberate.

The 'charitable' side of me thinks they knew and did it for the controversy.

ed: I do appreciate it being pointed out that the 'white pride' is indeed a store label, which is not a part of the Skittles branding itself. It does lead me to wonder if they had any idea this would be the labeling used

[-] bdonvr@thelemmy.club 44 points 1 month ago

The white pride thing is the store's label.

I think the point they're trying to say is that only the pride rainbow matters in June, so they've removed theirs in an attempt to show people they're not just a rainbow-washing corporation like the rest. But in the end they're just using Pride as a marketing tool and are hardly different than the rest.

[-] invalidusernamelol@hexbear.net 25 points 1 month ago

They're doing "clever" rainbow washing by forcing you to do the association with Skittles and rainbow in your head. It's the exact same as the rest, but they can't add the rainbow to their product, so they have to remove it instead.

[-] AlicePraxis@hexbear.net 7 points 1 month ago

yup, just a more insidious form of rainbow-washing. look, we're such good allies that we're not gonna use rainbows in our advertising this month. if they were truly against exploiting pride for marketing they could just.. not. nobody is gonna care that the rainbow candy still has rainbows in June lmao

[-] AlicePraxis@hexbear.net 43 points 1 month ago

AND calling it 'white pride'?

I mean that's just some grocery store calling it that lol it's obviously not the official name

dunno how they couldn't see that coming though

[-] BoxedFenders@hexbear.net 23 points 1 month ago

"Only one rainbow matters"? How did they fly under the radar with this bullshit for so long?

[-] hexaflexagonbear@hexbear.net 21 points 1 month ago

The 'charitable' side of me thinks they knew and did it for the controversy.

Yeah. I'm amazed they didn't "apologize" and backtrack, but I'm pretty sure most controversial marketing campaigns are by design.

[-] FlakesBongler@hexbear.net 16 points 1 month ago

I knew it was a long time

Because I remember it happening under Trump and everyone being mad about it

[-] GalaxyBrain@hexbear.net 11 points 1 month ago

Their brand slogan uses to be Taste the Rainbow. Just fucking use that for pride month.

[-] joaomarrom@hexbear.net 58 points 1 month ago

oops! all cum

[-] Alaskaball@hexbear.net 44 points 1 month ago* (last edited 1 month ago)

Holy shit they actually did that?

Edit holy shit they actually did that.

[-] FlakesBongler@hexbear.net 35 points 1 month ago

They've been doing it!

For like five years at least!

[-] Alaskaball@hexbear.net 30 points 1 month ago

Shut up, five years and nobody questions it?

[-] FlakesBongler@hexbear.net 32 points 1 month ago

Everyone made fun of it!

But they just keep doing it! NOOOOO

[-] Alaskaball@hexbear.net 28 points 1 month ago

kitty-cri-screm

[-] hexaflexagonbear@hexbear.net 23 points 1 month ago

I stg every marketing dept has a "get dunked on on twitter and tiktok" division now.

[-] SacredExcrement@hexbear.net 9 points 1 month ago* (last edited 1 month ago)

As a bean counter, I had to take a marketing course.

My lasting memory of that course was the professor fawning over a set of Beats headphones, not because of any tangible value, but because of the marketing behind them

I am not joking

[-] hexaflexagonbear@hexbear.net 7 points 1 month ago

I worked in a marketing shop before. Just an unimaginable amount of people who lack any creative drive whatsoever, think they're the mythological version of Steve Jobs and have themselves in a black turtleneck as their teams display picture. Like chill bro, your whole job is changing the tresholds in those annoying automated emails twice a month.

[-] EstraDoll@hexbear.net 34 points 1 month ago

196g

white pride

yeah that tracks for those radlibs

[-] TankieTanuki@hexbear.net 28 points 1 month ago

squidward-nochill

[-] polskilumalo@lemmygrad.ml 28 points 1 month ago

:data-laughing: I can't believe this went through

[-] Rom@hexbear.net 23 points 1 month ago

nerd While white is a combination of all colors of the rainbow, it isn't actually a color in the rainbow itself

[-] mayo_cider@hexbear.net 12 points 1 month ago

White rainbow would be pretty sick ngl

The atmosphere working as a reverse prism

[-] Deinonychus@hexbear.net 6 points 1 month ago

Moonbows can sometimes look white

[-] Moonworm@hexbear.net 8 points 1 month ago

There's a cool scene in LotR where Saruman, the White Wizard, reveals that he has started wearing robes that aren't white, but actually composed of tiny little rainbow threads that read as white from a distance. This symbolizes his desire to climb beyond his station and claim greater power.

Your comment made me think of it so I thought I'd share.

[-] Jenniferrr@hexbear.net 15 points 1 month ago

Is this real???

[-] LesbianLiberty@hexbear.net 13 points 1 month ago

Mmmmmm cum skittles

[-] NoamParenti@hexbear.net 13 points 1 month ago

Needs a Siegrune instead of the S on the candy

[-] Hello_Kitty_enjoyer@hexbear.net 12 points 1 month ago

"shoplift these specifically"

[-] GrouchyGrouse@hexbear.net 12 points 1 month ago

Mayonnaise flavor candy

[-] mayo_cider@hexbear.net 11 points 1 month ago* (last edited 1 month ago)

The first time I've seen actual anti-pink washing

[-] WhatDoYouMeanPodcast@hexbear.net 10 points 1 month ago

That's so funny how unfortunate that is. Like there was one marketing intern who recognized it but was drowned out by a bunch of other people. Unless they're actually doing a dog whistle, and I doubt it, that's hilarious.